Director, Public Relations (Healthcare)

EvolveMKDNew York City, New YorkHybridFull-timePrincipal, 12–15+ yearsListed 1 hour ago

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About this role

EvolveMKD  is  seeking  a dynamic, strategic, and results-driven Director to join our Public Relations team. This person should have proven experience working  with  consumer healthcare brands , healthcare media,  influencers  and experts such as physicians. Healthcare / regulated experience is  a must .   This person should have  a track record  of executing strong media launch es  and maintenance efforts, as well as strategic public relations initiatives such as events or strategic partnerships. This person will have  demonstrated  acumen for building client relationships and strong consumer  healthcare  media relationships.

Company Overview

EvolveMKD  is an award-winning public relations and digital marketing agency. Our diverse team of experts include Public Relations & Communications Experts, Digital Mavens, and Research and Analytics Gurus. We build and deliver integrated marketing campaigns, transcending our heritage in PR. We breed a collaborative culture, drawing on influence and learnings from all marketing disciplines to build something new. Our clients, awards, and business success all speak for themselves.

We thrive from our restless discontent, constantly looking to elevate our work and our skill set.  We’re   building out  a team of high performers with an uncommon level of modesty. Because no one is above  the work .  From every level, anyone can and does jump in. You’ll never hear us say “That’s not my job”.   You’ll  find it rewarding to work on our clientele coupled with our no-ego approach. We live and die off our credo, Be Kind,  Don’t  Suck.

We’re  proud to be certified as a Great Place to Work for the eighth year in a row. Additional Agency honors include: 2025 PRSA Anvils Best Small Agency, 2025 PR Daily Top Agencies, 2025 Bulldog Awards Midsize Agency of the Year, and 2026  Digiday  Worklife Best Wellness Program.

EvolveMKD  is based in Manhattan, and we  operate  on a hybrid schedule (in-office 3 days a week on Tuesday,  Wednesday  and Thursday). Relocation  assistance  is not provided.

Job Overview

The Director, Public  Relations  will play a pivotal role in leading client accounts  and  executing  strategic initiatives .  The ideal candidate will have a strong background in client management, event execution, and media relations .   This person should be first to volunteer for any task at hand and run with  it, and  show bravery in trying new tasks and learning new technology .   They  should be  a self -starter  with  strong research, project management ,  and organization skills .    We expect that team members at this level have an inner sense of “restless discontent, ”   i.e.  they are  constantly looking to elevate their client work and their personal skill   set .    We also expect all team members to  demonstrate  a strong problem - solving skillset, as  EvolveMKD  is a fast-paced, start-up environment .

Passion and  en thusiasm for the work, a s well as  team  collabo ration and  respect  are  required .

Key Responsibilities:

Client and Account Management

- Serve as  a key  contact for clients, building and  maintaining  strong relationships, ensuring clients feel prioritized and valued

- Lead the execution of strategic PR plans, ensuring alignment with client goals and industry trends,  anticipating   challenges  and delivering strategic solutions

- Manage  day-to-day account operations, including project timelines, budgets, and deliverables across direct reports, peers, clients,  vendors  and freelancers

- Ensure all client initiatives are completed  in a timely manner , and  ultimately deliver  business results

- Run client calls that demand on - the - spot recommendations and proactive thinking ( i . e .   above and beyond  reading off the  agenda) ;  d emonstrate  the ability to  anticipate  client needs and  proactively  answer  questions  that  the client  hasn’t  yet asked

- Organize and run in-person client meetings with poise, presence ,  and strategic thinking

- Develop forward-facing six- or twelve-month plans and execute overarching brand initiatives and promotional campaigns with an emphasis on proposal development, execution timeline, and budget management, with vendor coordination as necessary

- Develop KPI measurement strategy and deliver on it

- Assist  in the development of new business proposals

Healthcare  Media Relations

- Execute media strategies, ensuring alignment with client  objectives  and target audiences

- Develop and  maintain  strong relationships with long-lead and short-lead media (broadcast a plus)  and  leverage  these relationships to secure client features across broadcast, print, and digital

- Monitor media trends and competitor activity to inform client strategies and recommendations

Events

- Oversee the planning and execution of PR and influencer events  such as treatment days, press trips, product launches,  desksides , mailers, etc.

Team  Management

- Be able to “manage up” to  the  VP, PR and CEO and effectively communicate issues/successes to senior staff with a sense of ownership and urgency; continually  identify  areas for team improvement

- Manage and mentor mid-level and junior staff, fostering a culture of growth, collaboration, and accountability

- Execute bi-annual reviews for direct report(s) and weekly 1:1’s, providing constructive feedback and  identifying  opportunities for professional development

Annual Base Salary Range:  $125,000-$150,000 (Compensation will be  determined  based on the skills, qualifications, a n d experience of the applicant along with the requirements of the position.)

Qualifications:

- Bachelor’s degree in communications , Journalism, Public Relations, English, Marketing a plus but not  required

- 8 + years of relevant agency PR experience ;  experience in  consumer  healthcare  preferred

- 3 +  years of management experience

- Demonstrates the ability to effectively manage client accounts, including managing junior staff , handling crisis, and sticking to budgets

- Ability to synthesize a wide variety of information, then set both  high level  and detailed strategy accordingly

- Strong time management skills; ability to work quickly under pressure without sacrificing quality and  maintaining  impeccable attention to detail

- Big picture thinker with ability to ideate and execute end-to-end client strategy, down to the  small details

- Outstanding written and verbal communication skills (strong writing, copy-editing, and presentation skills)

- Proven  track record  of generating results

- Highly organized, responsive, and punctual

- Problem solving skills and inner drive to improve efficiency and delivery beyond expectations for both the agency and for clients

- Hands-on mentality and strong work ethic; ability to thrive and remain highly organized in a fast-paced environment

- Anticipatory and proactive in nature coupled with consistency in following up

- Working knowledge of Microsoft Suite, Zoom, and Slack

Benefits Include:

- Competitive salary based on experience

- Performance-based bonus

- Generous contribution to healthcare, dental and vision plans

- 401K with company match and profit-sharing opportunities

- Flexible PTO, summer Fridays, and generous company holiday schedule

- Commuter benefits + FSA

- Cell phone reimbursement

- Annual wellness reimbursement

- Family planning & life event reimbursement

- Paid parental leave

- Learning and development opportunities

- Quarterly Days of Service

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