Performance Marketer (Evening Shift)

Position Title: Performance Marketer
Location: Onsite – Karachi
Job Type: Full-Time
Work Schedule: Monday to Friday (40 hours/week)

About the Role:
Digital Auxilius is seeking a Performance Marketer with 3–5 years of hands-on experience in managing, optimizing, and scaling paid advertising campaigns. The ideal candidate will have strong expertise in Meta Ads Manager (Facebook Ads) and Google Ads , along with experience in LinkedIn Ads and X (Twitter) Ads.

This role requires a data-driven professional who can maximize Return on Ad Spend (ROAS) , improve ROI, reduce Customer Acquisition Cost (CAC), and generate measurable business results. Candidates with practical experience in conversion tracking, pixel implementation, campaign optimization, retargeting, attribution modeling, and performance reporting dashboards will be highly preferred.

Key Responsibilities:

- Plan, execute, manage, and optimize paid advertising campaigns across Meta Ads Manager (Facebook Ads), Google Ads, LinkedIn Ads, and X (Twitter) Ads.
- Develop performance marketing strategies to maximize ROI and ROAS, reduce CAC, and increase qualified lead generation.
- Monitor and analyze campaign KPIs, including CTR, CPC, CPA, ROAS, ROI, CAC, and conversion rate.
- Conduct A/B testing on ad creatives, copy, audiences, bidding strategies, and landing pages to improve campaign performance.
- Manage advertising budgets, budget allocation, audience targeting, and bid strategies to ensure cost efficiency and profitability.
- Implement and monitor conversion tracking, tracking pixels, and event tracking to accurately measure campaign performance.
- Develop and execute retargeting and remarketing campaigns to re-engage audiences and improve conversion rates.
- Apply conversion rate optimization (CRO) techniques to improve landing-page performance and marketing funnel efficiency.
- Use Google Analytics and other analytics tools to evaluate campaign performance, user behavior, attribution, and conversion data.
- Build and maintain performance reporting dashboards using Google Data Studio (Looker Studio), Power BI, and Excel.
- Prepare detailed weekly, monthly, and quarterly performance reports, presenting actionable insights and recommendations to management and stakeholders.
- Support marketing automation, email marketing, lead nurturing, and retention initiatives using platforms such as HubSpot, Mailchimp, and Brevo.
- Collaborate with content and design teams to develop compelling ad creatives aligned with campaign objectives and brand messaging.
- Monitor industry trends, competitor activities, and advertising platform updates to identify new growth opportunities.
- Identify opportunities to scale successful campaigns while maintaining or improving ROAS, ROI, and customer acquisition efficiency.

Requirements:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3–5 years of hands-on experience in performance marketing, paid advertising, digital marketing, or PPC campaign management.
- Strong practical expertise in Meta Ads Manager (Facebook Ads) and Google Ads , including campaign setup, optimization, budget management, and performance analysis.
- Experience managing paid advertising campaigns across multiple platforms, including LinkedIn Ads and X (Twitter) Ads.
- Proven track record of scaling advertising campaigns and delivering measurable improvements in ROAS, ROI, lead generation, or conversion rates.
- Strong understanding of campaign performance metrics, including CTR, CPC, CPA, ROAS, ROI, CAC, and conversion rate.
- Practical knowledge of conversion tracking, pixel implementation, event tracking, and attribution models.
- Experience with retargeting, audience segmentation, A/B testing, bid strategies, and budget allocation.
- Proficiency in Google Analytics and performance reporting tools, with experience using Google Data Studio (Looker Studio), Power BI, or Excel.
- Strong analytical and problem-solving skills, with the ability to interpret performance data and translate insights into actionable strategies.
- Self-starter with strong project management, communication, and coordination skills.
- Ability to independently manage campaigns, prioritize tasks, and make data-driven optimization decisions.

Bonus Skills:

- Experience with marketing automation and email marketing platforms such as HubSpot, Mailchimp, and Brevo.
- Knowledge of SEO/SEM fundamentals to complement paid advertising strategies.
- Familiarity with conversion rate optimization (CRO), advanced attribution modeling, and multi-channel campaign measurement.
- Experience with influencer marketing, affiliate marketing, and growth marketing strategies.
- Ability to develop automated reporting dashboards and streamline marketing analytics workflows.

Perks & Benefits:

- Market-competitive salary.
- In-house lunch provided.
- Project bonuses and portfolio-enhancing opportunities.
- Performance-based incentives and Employee of the Month bonus.
- Fuel allowance.
- Comprehensive medical insurance for self, spouse, and children.
- Employee Old-Age Benefits Institution (EOBI) coverage.
- 5-day work week.