Content and Social Lead - Broad Republic

American Tall is a thriving e-commerce brand, dedicated to producing world-class quality clothing for tall men, and women, up to 7’1. Founded by a father and son duo in 2015, the business has grown to a level that seemed almost unimaginable just a few years ago and is now a leading brand in the tall community. The growth can be attributed to the excellent leadership team and family values that drive the business – respect, passion, support, and empowerment.

We believe the best ideas come from a diverse group of people. This is a special opportunity to join an innovative business with tremendous upside, and a work culture built on the foundation of respect, inclusiveness, and continued learning.

Job Duties and Responsibilities:

We’re looking for a creatively driven, culturally curious Content & Social Lead to shape how our brand shows up in the world. This person will translate our brand’s point of view into distinctive, social-first storytelling that builds relevance, connection and credibility with our audience.

They will develop and create a consistent stream of content spanning men's fit, personal style, culture, product education and everyday life — giving people reasons to engage with our brand beyond the product itself.

Social is the primary channel, with storytelling extending naturally into email, website and our broader editorial experience. This is a hands-on role combining strong editorial instincts, creative execution and an understanding of what resonates with modern audiences.

Core responsibilities:

- Establish a distinctive, social-first content approach rooted in the brand's positioning, voice and point of view.

- Develop recurring content franchises, editorial concepts and culturally relevant stories across fit, style, culture and everyday life.

- Build and manage an always-on content pipeline, from ideation and production through publishing and optimization.

- Create and adapt content across social, email and web, ensuring a cohesive brand experience across touchpoints.

- Collaborate with creators and internal creative, brand and growth teams to bring stories to life.

- Use audience insights and performance signals to evolve content formats, strengthen engagement and identify new opportunities.

Social Strategy & Channel Management:

- Lead day-to-day management of priority social channels, including content planning, publishing, community engagement and ongoing optimization.

- Translate brand and campaign direction into platform-native content that reflects the brand’s voice, visual identity and priorities.

- Manage the social content calendar, balancing always-on content, product storytelling, campaign moments and relevant cultural opportunities.

- Identify emerging trends, formats and audience insights to inform content opportunities and strengthen reach and engagement.

Content Planning & Execution:

- Build and maintain a consistent pipeline of content across men’s fit, styling, product education, culture and everyday life.

- Develop content briefs, concepts and executional plans in partnership with the creative team, ensuring ideas translate effectively to social and other digital channels.

- Coordinate content production from planning and briefing through shooting, asset delivery, editing and publishing, working with internal teams, creators and external partners as needed.

- Support content shoots, including preparation, coordination, on-set assistance and ensuring assets meet channel requirements.

- Identify opportunities to adapt existing creative assets into new formats and extend the value of content across channels.

Cross-Channel Content:

- Extend social-first content and campaign storytelling into email, website and other owned channels, working with relevant channel owners.

- Support the development and deployment of product education, styling content and other digital assets that help customers discover and engage with the brand.

- Partner with creative, brand, ecommerce and growth teams to align content with campaigns, product launches and key commercial priorities.

- Ensure content is adapted appropriately for each channel while maintaining a consistent brand experience.

Performance & Optimization:

- Monitor social and content performance, including reach, engagement, video views and retention, audience growth, traffic and other relevant metrics.

- Use performance insights and community feedback to identify what resonates with audiences and inform future content planning.

- Test new formats, publishing approaches and content variations to improve effectiveness and continually strengthen the brand’s digital presence.

- Maintain visibility into content performance and share learnings and recommendations with cross-functional partners.

Experience, Education and Designations:

- Post-secondary education in Marketing, Communications, Media, Business or related field is an asset.

- 3–5+ years of experience in social media, content marketing or a related role extending into email, web, ideally within a consumer, lifestyle, fashion or retail brand.

- Demonstrated experience managing social channels and executing an always-on content calendar.

- Experience coordinating content production and working closely with Marketing and Creative teams.

- Strong understanding of social platforms, trends and evolving content formats.

- Experience supporting content across email and web is an asset.

- Strong working knowledge of social platforms, including Instagram and TikTok, and their content formats and best practices.

- Experience planning, creating and deploying content across social, email and website channels.

- Understanding of short-form video, digital storytelling and social-first creative best practices.

- Experience with content calendars, publishing tools (Sprout Social, Later), CMS platforms and digital asset management.

- Ability to brief and coordinate photo/video production and adapt creative assets for different channels.

- Strong copywriting, content briefing and editing skills.

- Familiarity with email marketing platforms, website content management and digital analytics tools.

- Ability to interpret content performance metrics and apply insights to improve engagement and effectiveness.

Knowledge, Skills and Attributes:

- Strong creative instincts and understanding of what makes content culturally relevant and engaging.

- Highly organized with the ability to manage multiple priorities and deadlines.

- Proactive, resourceful and comfortable operating in a fast-moving environment.

- Strong communicator and collaborator, particularly across Marketing and Creative.

- Curious, audience-obsessed and naturally tuned into social and culture.

- Strong sense of ownership with the ability to move quickly from idea to execution.

Why Join Us?
 
At American Tall, we take care of our employees and strive to create an environment where you can flourish. When you join our team, you'll enjoy a comprehensive range of benefits designed to support your personal and professional development.
 
Healthy Lunch Program (onsite only): Enjoy delicious and nutritious meals curated by our personal chef, promoting a healthy lifestyle. Meals are $2 a day and all proceeds go to charity. Vegan and gluten free options are available.
Annual Performance Bonus: Your hard work and dedication are rewarded with an annual bonus, reflecting your contributions to our success.
RRSP Matching: Plan for your future with our RRSP matching program, helping you build your retirement savings.
Health Benefits: We offer comprehensive health benefits for both single employees and
families, ensuring you and your loved ones are well taken care of.
Tuition Reimbursement Program: We support professional development. We will reimburse up to $1000 a year for courses taken outside of work to further develop your skills.
Generous Vacation Package: We value work-life balance and offer a generous vacation package, complete with additional gifted days off to give you the time off you deserve.
Professional Headshots: Start your journey with us on the right foot! All new hires on site are invited to receive a professional photoshoot to capture their best side.
Community Engagement: We are committed to giving back. Our lunch program supports philanthropic initiatives that benefit the community.
Office Celebrations & Social Events: Experience the joy of working in a vibrant environment with regular office celebrations and in-person socials to connect with your colleagues.
Flexible Work Hours: We understand the importance of flexibility and offer work hours that can accommodate your personal schedule when needed.
Referral Program: Help us grow our team! Receive rewards through our referral program when you bring in great talent.
Employee Discounts: Enjoy a 50% discount on our entire online collection.

Accommodations and Accessibility:
American Tall provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions, or required documents regarding accessibility in a different format, please contact us at [email protected]

Inclusion:
At American Tall, we are committed to building an environment where everyone feels included, valued, and heard. Diversity, inclusion, and belonging are an important part of our everyday work, and it is our belief that they enable us to reach our goal of providing excellent quality and care in our products. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.