Director, Field Deployment

Company: JETSET Franchising, LLC
Location: Hybrid Miami-based
Reports To: SVP, Operations
Department: Operations
About JETSET Pilates Franchising
At JETSET Pilates Franchising, we pioneer a unique franchise model in the fitness industry, offering Modern Pilates classes and a curated selection of fitness-related products. Our business model is centered on establishing a strong brand image, cultivating exceptional relationships with franchisees, and delivering outstanding client services. We operate in a dynamic, fast-paced startup environment where adaptability and innovation are crucial for success.
Position Overview
The Director, Field Deployment leads JETSET’s team of launch managers: a dynamic, highly mobile group that provides hands-on, on-site support anywhere in the franchise network where a prolonged franchisor presence is needed to set franchisees and studios up for success.
This leader owns the people, the deployment plan, and the quality of on-site execution. The role ensures the right launch manager is in the right studio, at the right time, with a clear scope, defined objectives, and a documented handoff when the work is complete.
This role is a contributing partner to the Performance Acceleration Program. It does not own the program, its assessment framework, or its improvement plans. Instead, it provides the on-site execution capacity the program relies on, deploying launch managers to deliver retraining and relaunch support as scoped by the DFO and program leadership.
Types of Deployments
• New Studio Launches: On-site readiness verification and support during the week leading up to preview classes through initial opening.
• Performance Acceleration Program Support: On-site retraining, relaunch preparation, and operational coaching for studios enrolled in the program.
• Studio Ownership Transfers: On-site support during a change of ownership to protect continuity for clients, staff, and studio operations.
• Other Extended On-Site Needs: Any situation where sustained franchisor presence is needed to stabilize operations or support studio performance, as approved by Franchise Operations leadership.
Key Responsibilities
1) Launch Manager Team Leadership
• Directly manage the launch manager team, including hiring, onboarding, coaching, performance accountability, and career development.
• Build a versatile team that can move confidently between launches, retraining, ownership transfers, and other on-site assignments.
• Set clear standards for how launch managers show up on site: preparation, communication with owners, daily reporting, and professionalism.
• Observe launch managers in the field regularly and provide direct feedback to raise the quality and consistency of on-site support.
• Ensure launch managers are fully trained on current JETSET operating standards, systems, playbooks, and brand expectations.
2) Deployment Planning & Capacity Management
• Own a single deployment calendar covering all scheduled launches, approved retraining assignments, ownership transfers, and other on-site requests.
• Receive and evaluate deployment requests from DFOs, NSO/Development, and Franchise Operations leadership.
• Agree on the scope, objectives, timing, duration, and success measures for each deployment with the requesting leader before assigning resources.
• Match launch managers to assignments based on skill set, studio needs, geography, and workload.
• Balance competing requests against scheduled launch commitments and escalate capacity conflicts to the VP of Operations for prioritization.
• Forecast team capacity against the opening pipeline and expected field-support demand, and recommend staffing changes as the network scales.
• Manage travel planning and deployment budgets with discipline.
3) New Studio Launch Support
• Own the launch-week portion of operational readiness, including the pre-launch checklist, with clear requirements, owners, deadlines, and evidence of completion.
• Begin readiness reviews before on-site arrival so the final week is focused on execution, verification, and team preparation.
• Verify readiness across staffing and training completion, instructor coverage, class schedules, booking and payment systems, equipment and supplies, brand presentation, client communications, and daily operating procedures.
• Lead practice sessions and client-journey rehearsals with studio teams, coordinating with Product & Talent to confirm class-delivery readiness.
• Run daily readiness reviews during launch week with one action plan and clear ownership for unresolved items.
• Escalate critical gaps and recommend delaying preview classes when required standards are not met.
• Deliver a documented readiness recommendation to the designated opening approver.
• Support the studio through initial preview classes and complete a documented handoff to the assigned Franchise Business Manager (FBM).
4) Performance Acceleration Program Support
• Serve as the deployment arm of the Performance Acceleration Program, partnering with the Sr. Director, Franchise Performance Acceleration and DFOs.
• Receive approved deployment requests that follow the DFO’s studio assessment and Performance Improvement Plan.
• Direct launch managers delivering on-site retraining, relaunch preparation, operational coaching, and execution support aligned to the studio’s plan.
• Reinforce owner commitments agreed in the Performance Improvement Plan while the team is on site.
• Report deployment progress, observations, and outstanding actions to the DFO and program leadership.
• Return ongoing follow-through to the DFO at the conclusion of each deployment, with clear recommendations and ownership.
5) Studio Ownership Transfer Support
• Coordinate with Franchise Development, the DFO, and the assigned FBM on transfer timelines and on-site support needs.
• Deploy launch managers to support the incoming owner through the transition, including systems access, operating routines, staff continuity, and client communications.
• Assess the studio against JETSET operating standards at transfer and document gaps that need to be addressed by the new owner.
• Train or retrain studio staff as needed to ensure a smooth experience for clients during the change in ownership.
• Complete a documented handoff to the FBM with clear priorities for the new owner’s first 90 days.
6) Other Extended On-Site Support
• Deploy launch managers for other situations requiring sustained franchisor presence, such as studio manager turnover, major system changes, reopening after closure, or operational stabilization.
• Define scope, duration, and exit criteria with the requesting leader for every non-standard deployment.
7) Field Insights & Continuous Improvement
• Run retrospectives after deployments and capture recurring issues, risks, and best practices.
• Share field insights with the Sr. Director, Franchise Performance Acceleration, DFOs, Training, and NSO to inform playbooks, checklists, and training.
• Maintain and improve the team’s own deployment tools: launch checklists, on-site agendas, daily reports, and handoff templates.
What You Need to Be Successful
• Strong planning and scheduling skills, with the ability to balance competing requests and changing priorities across a growing network
• Ability to give clear direction for each on-site assignment, including scope, goals and success measures, and to hold the team to them
• Strong partnership skills, working comfortably with DFOs, FBMs, NSO, Franchise Development, Training and Product & Talent without direct authority over them
• Comfort with studio systems and data, such as Mindbody or similar booking and payment platforms, checklists, scorecards and simple reporting
• Excellent written communication for daily on-site reports, readiness recommendations and handoffs
• Strong sales and interpersonal skills
Key Attributes
• Confident coaching franchise owners and studio staff on site, with the presence to deliver hard feedback and recommend delaying an opening when standards aren't met
• A continuous-improvement mindset that turns field lessons into better tools, checklists and training
• Calm and focused on solutions in fast-moving, high-pressure launch environments
• Boutique Fitness or Wellness Experience: Necessary for understanding the JETSET client experience and studio operations
Requirements:
• Bachelor's degree in Business, Operations, or a related field (or equivalent professional experience)
• 5+ years in multi-unit operations, including 3+ years in franchise operations
• Experience in a service-based, membership model business (fitness, wellness, beauty, or similar)
• 5+ years managing managers, ideally regional or multi-market leaders
• Experience with Mindbody and Axle

What We Offer
• Competitive compensation, performance-based incentives, and growth opportunities.
  Salary range: $100-140k
• 75% contribution to comprehensive individual health plan; plus dental, vision, life, and pet insurance options
• Up to 4% match to 401(k) plan
• Flexible fitness & wellness membership
• Paid time off and company holidays
• A culture that values innovation, ownership, and excellence
• Direct collaboration with executive leadership in a high-impact role
• The chance to shape the future design and operational infrastructure of a fast-scaling premium wellness brand
Travel and Onsite Requirements
This is a hybrid role with significant travel required to support in launches. Up to 75% travel to studio locations or our HQ regional training and support centers will be needed.
JETSET Pilates is an equal opportunity employer. We celebrate diversity and are committed to creating an inviting work environment for all team members.