Sr Brand Manager Reese's

Location: Hershey, PA

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

About The Hershey Company

The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit in the big picture?

Reese’s is one of the world’s most beloved and iconic brands, and this role will help secure and extend the brand’s iconicity for years to come. As Senior Manager Reese's, Strategy, Creative & Portfolio, you will be the vision maker for the brand, shaping its long-term ambition, strategic direction, creative expression, and portfolio choices while protecting and strengthening brand health. You will serve as the creative tip of the spear, pushing Reese’s forward through culture-first marketing, bold experimentation, and new ways of thinking that keep the brand distinctive, relevant, and impossible to ignore. You will serve as brand voice across critical creative and media investment decisions in close partnership with Creative and Media and lead the integrated agency team to turn strategy into breakthrough work. As part of entrenching Reese’s enduring distinctiveness, you will oversee design evolutions and unlock incremental brand equity opportunities across Away From Home, Seasons & Tentpoles, and other high-impact occasions. This role calls for equal parts imagination and discipline: the ability to set an inspiring destination, mobilize others around it, and land the plane with rigorous prioritization, sound judgment, and a keen sense of financial stewardship.

What will you do?

- Define and champion the long-term vision, growth strategy, positioning, and portfolio direction for Reese’s, translating enterprise priorities and consumer insight into clear choices for the brand

- Own brand health and equity, establishing the learning agenda, monitoring performance, and turning consumer, cultural, and marketplace signals into action

- Serve as the creative tip of the spear, setting the creative ambition and leading culture-first marketing across both Masterbrand equity and subline expansion campaigns that make Reese’s more distinctive, relevant, and iconic

- Lead the integrated agency team and partner with Creative, Media, and other cross-functional stakeholders to deliver breakthrough, insight-led work that connects strategy to execution in service of expanding demand while deepening brand fandom

- Act as the brand voice in critical creative, media, and investment decisions, balancing brand-building impact, commercial priorities, MMM learnings, and financial stewardship

- Oversee brand identity and design evolution, ensuring every expression of Reese’s strengthens consistency, distinctiveness, and future relevance

- Unlock incremental brand equity and demand opportunities through Away From Home, Seasons & Tentpoles, and other strategic platforms, with clear success measures and disciplined resource allocation.

Minimum Education & Requirements

Experience:

- 7+ years of relevant experience in Brand Management, Marketing, Innovation, Strategy, Media, or Creative

- Consumer Product experience required; food experience preferred

- Demonstrated experience building and deploying both long-term brand strategy and annual brand plans, grounded in consumer insights, market intelligence, and enterprise realities

- Experience leading brand activation initiatives, including consumer campaigns, creative development, media planning, and engagement programs

- Strong analytical, strategic thinking, and problem-solving capabilities with the ability to translate insights into action

- Proven ability to influence and collaborate across cross-functional teams in a fast-paced environment

- Excellent communication, storytelling, and presentation skills with experience delivering recommendations to senior leaders

Education:

- Bachelor’s degree required

- Degree in Marketing, Business, Management, Finance, or a related field preferred

- MBA preferred but not required

Benefits and Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

- Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health

- Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match

- Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable

- Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.

The anticipated base salary range for this role is $156,080 to $195,100 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable).

Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.

You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to [email protected]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.

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