About this role
Responsibilities & Key Deliverables
As Regional Business Development Manager (Accessories) , you will drive Accessories retail growth across the assigned region by improving dealer performance, increasing accessory penetration, strengthening retail conversion, executing OEM-led initiatives, and achieving sales, profitability, customer satisfaction, and business development objectives. The role works closely with dealerships, Regional Sales Teams, ZAM, and cross-functional stakeholders to maximize Accessories Retail.
Business Performance Management
- Deliver regional Accessories retail and billing targets in coordination with RSMs and ASMs.
- Develop and execute regional business plans aligned with OEM growth objectives.
- Monitor dealer, MADB, and branch performance and drive corrective actions for underperforming locations.
- Track key business KPIs and ensure sustainable growth.
Dealer Network Development
- Strengthen Accessories business capability across dealerships.
- Conduct regular dealer reviews and performance assessments.
- Improve sales opportunities through enhanced display standards, retail processes, and customer engagement practices.
Sales & Retail Excellence
- Drive accessory attachment and penetration across vehicle models.
- Implement vehicle-wise and category-wise sales strategies.
- Improve retail conversion through dealership interventions, structured follow-ups, and process improvements.
- Identify, scale, and replicate best practices across the region.
Product & Category Management
- Promote OEM-approved accessories and support new product launches.
- Gather regional market insights and customer requirements to support product development.
- Ensure product availability and healthy inventory levels across dealerships.
- Coordinate with supply chain teams to minimize stock-outs and improve fulfillment.
Program Execution
- Plan and execute regional marketing activations, roadshows, and dealer-level promotional initiatives.
- Roll out sales campaigns, contests, promotions, and incentive programs.
- Ensure effective implementation of seasonal and strategic business initiatives.
- Monitor program effectiveness and ROI.
Training & Capability Building
- Conduct product, sales, and retail training for dealer sales consultants, accessories executives, workshop personnel, and management teams.
- Build dealer capability in accessory selling, upselling, and customer engagement.
- Support certification and dealer capability enhancement initiatives.
Stakeholder Management
- Collaborate with Regional Sales, Service, Marketing, Supply Chain, Product Teams, and dealerships.
- Create synergies with vehicle marketing initiatives and service camps to promote accessories.
- Serve as the primary regional point of contact for Accessories business matters.
- Align OEM and dealer objectives to drive business outcomes.
Market Intelligence & Business Development
- Analyze competitor products, pricing, promotions, and market trends.
- Identify growth opportunities, emerging customer needs, and business development levers.
- Recommend strategic actions to improve market share, revenue, and profitability.
Governance & Compliance
- Ensure compliance with OEM policies, commercial guidelines, processes, and audit requirements.
- Maintain accurate forecasts, business reports, and performance dashboards.
- Drive adherence to quality, warranty, and customer service standards.
Key Performance Indicators
- Accessories Retail Target Achievement
- Retail Sales Growth
- Support Regional team for Accessories Billing Target Achievement
- Accessories Penetration (%)
- Vehicle Attachment Rate
- Category-wise Growth
- New Product Launch Success Rate
- Dealer Training Coverage
- Inventory Health & Availability
- Customer Satisfaction Metrics
Education Qualification
We prefer a candidate with the following qualifications:
- Graduate in Engineering / Automobile / Mechanical / Business Administration.
- MBA (Marketing / Sales) preferred.
General Experience
- 10-15 years of experience in Automobile Accessories, Aftermarket, Sales or Business Development.
- Experience in OEM, Automotive Retail, Tier-1 Supplier, or Automotive Accessories Industry preferred.
- Proven track record of managing dealer networks and achieving business targets.
Competencies
Functional Competencies
- Accessories Retail Management
- Dealer Network Management
- Sales Planning & Forecasting
- Market Intelligence
Behavioural Competencies
- Leadership & Influencing Skills
- Customer Orientation
- Result Focus
- Negotiation Skills
- Relationship Management
- Problem Solving
- Communication & Presentation Skills
- Cross-functional Collaboration