About this role
Department: Marketing (Retention) Location: WFO, Gurugram, Haryana
About the Role: We are looking for a highly motivated and detail-oriented Retention Executive to support our user experience and retention initiatives. This opportunity offers a hands-on opportunity to learn how to improve customer engagement, reduce churn, and boost loyalty through effective communication and strategic insights.
Key Responsibilities:
- Support in running Retention marketing campaigns across WhatsApp, SMS, RCS, Email, and in-app notifications to keep users engaged.
- Work with the creative team to come up with ideas for messages, visuals, and hooks that can grab users' attention.
- Help in maintaining trackers and dashboards using Google Sheets or other data visualisation tools.
- Assist in setting up A/B tests (trying two versions of a message) and reviewing results to understand what works better.
- Work with data team to ensure campaigns are well-organized and reach the right users, using clean and properly tagged data.
Good to have skills: Experience or knowledge of Clevertap
Required Skills & Qualifications:
- MBA degree in Marketing, Business Administration, or related field or diploma in these fields,
- Strong verbal and written communication skills,
- Good analytical and problem-solving ability,
- Beginner to intermediate level Excel & Google Sheet,
- A user-centric mindset and keen attention to detail.