About this role
We’re expanding our Global Marketing Team and looking for a Marketing Manager, Korea! If you're a self-starter with a passion for B2B marketing and want to shape the market presence of a unicorn SaaS company in one of our fastest-growing regions, this could be the opportunity of a lifetime. Join our dynamic marketing team across 28 countries, take the lead in marketing-driven growth, and build your own playground. Ready for the challenge? Read on.
Objectives of this Role
- Develops and owns the marketing strategy and execution for Korea, collaborating closely with the global marketing team, local marketing specialists, and the sales team to increase awareness, drive engagement, generate leads, and support conversion.
- Leads all local marketing activities, including demand generation, ABM, events, customer marketing, web, content, and PR.
- Manages event marketing programs, organizing both Insider-hosted and industry events, overseeing everything from speaker recruitment to logistics.
- Creates locally relevant assets to support sales and campaigns, such as case studies, whitepapers, and guides.
- Works closely with sales to measure program performance and lead quality.
What we expect from you
- Degree in Business, Marketing, or a related field.
- 5+ years of experience in B2B marketing, ideally within a SaaS business.
- Strong leadership skills with experience in building and managing teams.
- Deep understanding of the digital landscape.
- Hands-on experience with marketing automation and CRM tools (e.g., HubSpot, Marketo, Eloqua, Pardot, Salesforce).
- Exceptional communication skills, both oral and written, with the ability to craft and pitch compelling marketing materials.
- Creative problem-solving mindset with a sharp attention to detail.
- Proven expertise in event planning and execution.
- A positive, can-do attitude.
- Fluent in Korean
Now, a little bit about us
- We’ve been featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 (https://useinsider.com/gartner-multichannel-marketing-hubs-2020/) and became the #1 leader on G2Crowd’s Mobile Marketing Software Grid (https://www.g2.com/categories/mobile-marketing#grid) with a 4.7/5 rating based on 100% user reviews, 17 quarters in a row. (http://row.Our)
- Our (http://row.Our) new category (Growth Management Platform) was backed by Sequoia Capital (https://techcrunch.com/2018/04/02/insider-raises-11m/), one of the most prestigious venture capital funds in the world and recently we’ve closed our Series C round in a round led by Riverwood Capital. (http://Capital.We)
- We (http://Capital.We) were listed in 100 Hottest startups by WIRED magazine and our CEO and Co-Founder, Hande Cilingir, was ranked one of the top 5 women CEOs outside the US
- We partner with over 800 industry powerhouses including UNIQLO, Singapore Airlines, Marks & Spencer (https://useinsider.com/case-studies/marks-spencer/), Estée Lauder, (https://www.esteelauder.com.tr/)Virgin (https://useinsider.com/case-studies/virgin/), Samsung (https://useinsider.com/case-studies/samsung/), Carrefour (https://useinsider.com/case-studies/carrefour), Dominos, Toyota, Newsweek (https://useinsider.com/case-studies/newsweek/), Avon (https://useinsider.com/case-studies/avon/), MediaMarkt (https://useinsider.com/case-studies/mediamarkt/), AVIS, Allianz, BBVA (https://useinsider.com/case-studies/garantibbva/), IKEA (https://useinsider.com/case-studies/ikea/), and CNN (https://useinsider.com/case-studies/cnn).
- We have offices in 25 regions, including Indianapolis, London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Wellington, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Luxemburg, Ankara, and Kuala Lumpur.
Is this position made for you?
So let’s talk! We’re curious bugs and can’t wait to get to know you.
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
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