Director, Data Enablement & Analytics - Digital & Marketing

About

Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire customers to make style a source of creative energy in their lives. Across all brand touchpoints, from Bloomingdales.com to our stores and emerging customer experiences, every colleague plays a critical role in bringing our mission to life. Our inclusive culture values innovation, collaboration, diverse perspectives, and customer-centered decision making.

Job Overview

Bloomingdale's is seeking a Director, Data Enablement & Analytics – Digital & Marketing to lead the strategy, governance, analytics, and measurement capabilities that support the Digital and Marketing organizations.

This leader is responsible for ensuring the business has the data foundations, measurement frameworks, reporting capabilities, and analytical insights needed to improve customer experiences, optimize marketing investments, and drive business growth. The role oversees both analytics delivery and the enablement capabilities required to scale decision-making, including data governance, KPI ownership, measurement standards, reporting frameworks, and data quality.

The ideal candidate combines strategic leadership, analytical expertise, and strong business acumen. They are comfortable influencing senior leaders, defining long-term roadmaps, developing talent, and translating complex data into actionable business recommendations.

Essential Functions

- Define and lead the Digital and Marketing data, measurement, and analytics strategy, ensuring capabilities support enterprise objectives and customer growth priorities.

- Own the Digital and Marketing data foundation, including governance, KPI definitions, reporting standards, measurement methodologies, data quality, and platform enablement.

- Ensure the organization has the reporting, analytics, and decision-support capabilities necessary to evaluate performance, identify opportunities, and guide investment decisions.

- Partner with Marketing, Digital, Loyalty, Technology, Finance, Data Science, and Macy's Inc. teams to advance measurement capabilities, analytical maturity, and data enablement priorities.

- Translate complex customer, digital, and marketing performance insights into strategic recommendations that influence business decisions, prioritization, and resource allocation.

- Establish scalable operating models, prioritization processes, and team structures that ensure successful delivery of analytics and enablement initiatives.

- Lead, develop, and coach a high-performing team of analytics leaders and individual contributors while fostering a culture of accountability, innovation, and business ownership.

- Champion adoption of advanced analytics, AI-enabled capabilities, experimentation, and modern measurement practices that improve decision-making and business outcomes.

Qualifications

Education & Experience

- Bachelor's degree required; advanced degree in Analytics, Business, Marketing, Economics, Statistics, Data Science, or a related field preferred.

- 8+ years of progressive experience in analytics, measurement, digital analytics, marketing analytics, or related disciplines.

- 3+ years of people leadership experience, including experience leading managers and developing high-performing teams.

- Demonstrated success leading analytics and measurement functions within a complex, cross-functional organization.

- Experience influencing senior leaders and driving data-informed business decisions.

- Retail, ecommerce, digital, or customer-focused industry experience preferred.

Leadership & Technical Skills

- Strong understanding of digital analytics, marketing measurement, customer behavior analytics, attribution, experimentation, and performance management.

- Experience establishing analytics operating models, governance frameworks, KPI definitions, reporting standards, and measurement methodologies.

- Strong technical aptitude with the ability to evaluate analytical approaches, challenge methodologies, guide technical teams, and partner effectively with Data Science, Engineering, and Technology organizations.

- Working knowledge of modern analytics, cloud data, BI, and marketing technology ecosystems.

- Proven ability to translate analytical findings and technical concepts into strategic business recommendations and measurable outcomes.

- Exceptional communication and stakeholder management skills, with the ability to influence both technical and non-technical audiences.

- Strong leadership, coaching, and talent development capabilities.

- Strategic thinker with strong problem-solving skills and a bias for action.