About this role
We are looking for an experienced, performance-driven Creative Strategist with a strong Direct Response Copywriting background, capable of developing, testing, and scaling winning creatives for DTC brands, primarily on Meta (Facebook/Instagram).
Key Responsibilities
- Conduct competitor, audience, and market research, continuously analyzing winning ads, emerging trends, hooks, and creative formats.
- Identify successful patterns and translate them into original, high-converting creative concepts.
- Write compelling Direct Response ad scripts, hooks, VSL-style concepts, and copy aligned with campaign objectives.
- Create, test, and iterate static ads, UGC concepts, and video scripts, focusing on finding and scaling winning creatives.
- Manage and coordinate UGC creators through a dedicated creator platform.
- Collaborate with video editors and creators, reviewing creative execution and analyzing results to improve future scripts and concepts.
- Use performance data to understand why creatives succeed or fail and continuously optimize for conversions and scale.
Required Experience
- Proven experience as a Creative Strategist and/or Direct Response Copywriter working with DTC/eCommerce brands.
- Hands-on experience with Meta advertising campaigns spending at least $5,000 per day.
- Strong Direct Response fundamentals, including consumer psychology, persuasive copywriting, hooks, offers, and sales messaging.
- Experience writing video ad scripts, UGC concepts, and conversion-focused static ads.
- Strong analytical skills and the ability to turn competitor research and campaign
- performance into actionable creative ideas.
Nice to Have
- Experience writing VSLs (Video Sales Letters) and long-form Direct Response copy.
- Participation in Copy Dojo or similar advanced copywriting communities.
- Experience working with high-revenue DTC brands and scaling creative performance.
- Demonstrated track record of developing winning ads that successfully scaled.