About this role
WHAT YOU WILL DO
- Sales Achievement & Execution:
Deliver sales targets (volume, value, and distribution) within the assigned area.
- Execute trade promotions, visibility programs, and merchandising guidelines in outlets.
- Monitor competitor activities and recommend tactical actions to maintain market leadership.
- Coverage & Distribution:
Ensure numeric and weighted distribution growth across general trade, modern trade, and key outlets.
- Work with distributors to optimize route plans and ensure salesforce discipline in market coverage.
- Track secondary sales, productivity, and stock availability.
- Team Supervision & Coaching
Lead, coach, and motivate Sales Representatives, Canvassers, and Merchandisers.
- Conduct joint field visits to improve selling skills and execution discipline.
- Provide regular performance feedback and identify training needs for the field team.
- Distributor & Trade Partner Management
Build strong working relationships with distributor staff and ensure alignment on sales targets.
- Monitor distributor operations (inventory, credit, manpower) to avoid stock-outs or inefficiencies.
- Negotiate with key outlets to improve visibility, shelf space, and promotional participation.
- Reporting & Insights
Prepare regular reports on sales performance, distribution, outlet coverage, and competitor activity.
- Analyze sales data to identify opportunities and recommend corrective actions.
OUR PERFECT CANDIDATE
- Bachelor’s degree in any major.
- Minimum of 1 year experience in the same position.