About this role
The TikTok commerce team builds the solutions that help businesses engage audiences, inspire product discovery, and create commercial experiences on a platform where brands and merchants connect meaningfully with creators and communities.
We work closely with merchants, creators, and partners to support sustainable business growth while keeping the experience safe and trusted for the community. As the business scales across global markets, we take on complex challenges across content, commerce, trust, and the differing needs of each local market.
You will help shape the future of AI-native commerce, where discovery, entertainment, and buying happen in the same place.
About the team:
TikTok Shop is an e-Commerce platform fully integrated into TikTok.
Responsibilities
- Develop and drive merchandise strategy for a regional market, covering merchant onboarding, product listing, supply growth, and long-term merchant operations.
- Identify structural opportunities across categories, price segments, brands, and merchandise supply by combining consumer demand, industry trends, and platform performance data.
- Diagnose key merchant challenges across product selection, listing quality, pricing, content supply, traffic acquisition, and conversion, and design targeted solutions to improve product variety, competitiveness, sell-through, and overall supply quality.
- Partner with category operations, merchant operations, content operations, and product teams to translate merchandise strategies into actionable project plans, operating mechanisms, and scalable execution frameworks.
- Leverage platform product capabilities and tools to build scalable solutions for merchandise diagnostics, opportunity product identification, merchant segmentation, and strategy communication.
- Establish and monitor key metrics related to merchandise strategy, including supply scale, product quality, price competitiveness, traffic efficiency, conversion rate, sell-through rate, and ROI, and continuously iterate strategies based on data reviews.
- Lead cross-functional initiatives, coordinate resources, and drive execution for priority categories, merchants, and product projects while developing reusable methodologies.