Social Media Marketing Intern

About the Role

We are looking for a creative, proactive, and camera-confident Social Media Marketing Intern to join our marketing team.

In this role, you will be involved in the full content creation process — from brainstorming ideas and writing scripts to filming, editing, publishing, and analysing performance across social media platforms.

You will have the opportunity to work on real-world marketing projects, contribute creative ideas, appear in short-form videos, and help grow our brand presence across platforms such as Xiaohongshu (RED), TikTok, Instagram, and Douyin.

We welcome candidates from diverse academic and professional backgrounds. A Marketing degree is not essential. If you have strong content creation skills, relevant practical experience, or knowledge of AI-generated content (AIGC), financial markets, or trading, we would love to hear from you.

Key Responsibilities

- Assist with copywriting and content creation for social media posts.

- Be comfortable appearing on camera and participating in short-form videos, including lifestyle content, office vlogs, and creative promotional videos.

- Support the planning, scripting, filming, editing, and production of short-form videos (typically 15–60 seconds).

- Publish and manage content across social media platforms while helping optimise content publishing workflows.

- Monitor and analyse content performance, including views, likes, shares, comments, and other engagement metrics, and provide recommendations for improvement.

- Conduct competitor research and assist with content strategy and positioning.

- Support brand marketing initiatives, personal branding (IP) projects, and online promotional campaigns.

What We're Looking For

- A proactive attitude with strong communication skills in both English and Mandarin.

- Comfortable appearing on camera and participating in short-form video content.

- Familiarity with major social media platforms such as TikTok, Xiaohongshu (RED), Douyin, and other short-video platforms, with an understanding of content trends and platform algorithms.

- Proficiency in at least one video editing tool, such as CapCut, Jianying (剪映), Adobe Premiere Pro, or similar.

- Strong writing skills with the ability to create engaging captions, copy, and video titles.

- Excellent time management and organisational skills, with the ability to work independently while meeting deadlines.

Preferred Qualifications — Nice to Have (Not Mandatory)

- Background in Marketing, Media, Communications, Advertising, or a related field.

- Previous hands-on experience in social media management, content creation, video production, or digital marketing, regardless of academic background.

- Familiarity with AIGC tools , such as ChatGPT, Midjourney, Coze, or other AI-powered creative tools.

- Understanding of financial markets, trading, forex, CFDs, or the fintech industry .

- Experience creating personal branding content, UGC, or influencer marketing campaigns.

- Confidence in on-camera presentation, interviewing, or hosting short-form video content.

What We Offer

- Paid internship with an official internship certificate and a reference letter upon successful completion.

- Hands-on training in short-form content strategy, audience growth, and social media analytics.

- Opportunities to participate in company events and enjoy employee benefits.

- Outstanding interns may be offered long-term opportunities or a full-time position.

Portfolio Requirements

Please include a portfolio with your application. This may include:

- Social media accounts you have managed or contributed to.

- Original short-form videos, especially content featuring yourself on camera.

- Creative projects such as video scripts, graphics, social media posts, or marketing campaigns.

- Any other creative work that demonstrates your social media and content creation skills.