Japan Partner Enablement Manager

Meta Reality Labs is looking for an experienced professional to take on the role of Partner Enablement Manager for Japan retail. Reporting to the APAC Retail Sales Channel Director, this experienced executive will be responsible for and oversee marketing operations including budgets, experiential programs, customer acquisition and retention, and measurement while continually improving our toolset and processes to meet our goals. This role will be responsible for driving and delivering our go-to-channel strategy with Japan retail partners such as Amazon, Yamada Denki, Bic Camera, Yodobashi, Edion.

Move to MINIMUM_QUALIFICATION or PREFERRED_QUALIFICATIONS - including Sales, Marketing, and Sales Operations. The position entails establishing and strengthening relationships with Meta 3P Retail partners in the Japan market to drive the Meta AI Glasses and VR Metaverse hardware vision.

The candidate should be customer-focused, driven to make Meta “our retail partner’s best partner", and effectively prioritize competing workstreams and collaborate across teams to meet business objectives.

Responsibilities

Developing, building and executing marketing programs in partnership with internal Partner Enablement, Channel Services, Retail Creative and Marketing counterparts in order to achieve business goals
Leading, applying and executing Meta RL Partner Enablement strategy directly with retail partners within agreed-upon budgets and key performance indicators
Providing oversight and management of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
Coordinating and managing marketing brand assets and deliver on time to creative teams, while following-up and delivering to retail partners
Taking a broad perspective while examining campaigns and projects; assessing problems & making decisions based on relevant information, including identifying and spotting less obvious solutions- creatively
Influencing key business decisions and outcomes within cross-functional and organizational settings
Managing, measuring and optimizing marketing programs that drive results and improve efficiency
Providing point-of-contact for Meta Reality Labs Marketing in relation to accounts managed
Completing and examining campaigns and projects; assessing problems and making decisions based on relevant information -
Providing active input during Partner Enablement goal creation process
Influencing retail Partner Enablement team and accounts they support
Building and maintaining collaborative and productive relationships while networking internally and externally with retailer marketing counterparts

Qualifications

5-7 years experience in a Retail leadership Partner Enablement or Channel Marketing type roles. Candidates should have a demonstrable record of achievement and success with a top tier consumer technology brand
5-7 years experience in building go-to-market strategy, planning and execution across online and traditional retail channels while managing large Partner Enablement budgets
5-7 years experience working directly with online retail partners with demonstrable knowledge of key advertising metrics and programs. CPC (Cost per Conversion), CPA (Cost per Acquisition), iCAC (Incremental Customer Acquisition Cost) and ROAS (Return on Advertising Spend) as examples
5-7 years experience working directly with Japan retailers selling consumer electronics products
Demonstrable experience developing and executing digital incentive and promotional programs and initiatives with a leading technology brand
Experience with working with visual merchandising and field services programs
Demonstrable, solid presentation skills required
Bachelor’s degree in Business, Marketing, or Economics
English & Japanese language fluency required to communicate with Japan retail partners and internal cross-functional teams Experience planning and managing cross-functional partner events with retailers
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
MBA/MiM
Experience bringing a new or emerging consumer technology product to market through retail channels
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)