About this role
- Purpose:
Turn XL’s brand and commercial strategy into strong, consistent execution across retail and other customer-facing channels.
- Lead visibility and customer activations in the market, helping XL win exposure and share of voice—especially in offline channels where customers make purchase decisions.
- Responsibilities:
Translate brand, marketing and commercial priorities into channel and activation plans that drive visibility, consideration and sales
- Develop channel execution guidelines, toolkits and campaign materials for retail and other customer touchpoints.
- Identify opportunities to strengthen XL’s presence and share of voice in priority channels and locations.
- Monitor regional execution against agreed plans, timelines, budgets and brand standards; identify gaps and coordinate corrective action.
- Serve as the main point of contact for regional teams submitting local activity proposals. Assess proposals for strategic fit, customer relevance, feasibility, budget and expected impact.
- Requirements:
Around 5+ years of experience in channel marketing, trade marketing, brand activation, events or a related marketing role. Experience in telecommunications, FMCG or another consumer-facing business is an advantage.
- Strong marketing sense, with the ability to connect brand strategy to practical channel execution.
- Organized and detail-oriented, with the ability to manage multiple activities, deadlines and budgets at once.
- Comfortable using Excel for budget tracking, proposal evaluation, performance reporting and basic data analysis.
- Willing to travel to regions and activity locations as required.