Social Media Manager

Background
The project
support a major development partner in Egypt in effectively communicating their partnership with Egypt. By raising awareness about this partnership and
increasing the development partner's visibility, the project aims to foster a better understanding of
the relationship, enhance the visibility of the development partner and
improve the perception of their programmes in Egypt.

Additionally,
this project enhances the quality of communication and visibility of their projects and programmes in Egypt by effectively showcasing the results of their development partnership projects. Project activities include the implementation
of communication campaigns and conducting visibility activities throughout
Egypt. These efforts will contribute significantly to achieving a better
understanding of the partnership with Egypt.

The development partner is already actively engaged on social media, posting content
approximately three times a week. During events, posts may increase to twice
daily. Currently, the content on Facebook, X and Instagram is nearly identical, not
catering to the distinct audiences of each platform. Their social media
presence has been somewhat conservative and unidirectional, lacking engagement
with its audience. Also youth, as one of the main target groups, is not being
effectively addressed by their current social media. They now aim to
increase its followers and enhance awareness of the Egypt partnership
through more engaging, diversified, and audience-specific content.

Objective
The
primary objective for this assignment is to significantly increase their social media follower base and enhance audience engagement, thereby raising
awareness of the Egypt partnership.

This objective will be achieved through the creation
and implementation of a dynamic and engaging social media presence that caters
to different audience segments, utilises diverse content formats, and fosters
two-way communication. The Social Media Manager will therefore work to make their social media presence more appealing, interactive, and reflective of the
interests and needs of the largely young population in Egypt.

Scope of Work
The Social Media Manager will
be responsible for the following:

• Content Creation and Management:

ü Implementation
of a comprehensive social media strategy.

ü Creating
original, engaging, and diverse content tailored to different platforms
(Facebook, Instagram, X, YouTube), and other potential social media
platforms.

ü Utilising
various content formats including images, videos, infographics, and
human-interest stories.

ü Ensure
consistent branding and messaging.

ü Design
and manage social media calendars (yearly, quarterly, monthly).

• Audience
Engagement:

ü Increase
interaction by posting in relevant social media groups and collaborating with
influencers and Youth Ambassadors.

• Analytics
and Reporting:

ü Track
and analyse social media metrics to measure the effectiveness of content.

ü Prepare
monthly reports on social media performance and suggest improvements.

• Coordination
and Collaboration:

ü Regular
coordination with the core team regarding thematic campaigns and ad-hoc
content.

• Enhancing
Social Media Presence:

ü Develop
and implement strategies to increase the follower base.

ü Use
proactive and reactive posting to keep the audience engaged.

ü Create
impactful messaging for a number of thematic campaigns.

ü Monthly
reports detailing social media performance and analytics.

Deliverables

· Engaging and platform-specific
content that increases follower engagement, with at least 7 posts per week for
each platform.

· Monthly social media strategy
and content calendars.

· Monthly reports detailing
social media performance and analytics.

· A semi-annual analytical and critical performance
report (annex to the Progress report)
Duration
of Assignment

The assignment will commence in June 2026 to December 2026.

Requirements

The candidate should have the
following qualifications:

· Bachelor’s degree in
communications, Marketing, Public Relations, or a related field.

· Proven experience as a Social
Media Manager.

· Strong understanding of social
media platforms and their respective audiences.

· Excellent content creation
skills, including writing skills (in Arabic and English) editing, and graphic
design.

· Experience with social media
analytics tools.

· Ability to work
collaboratively with multiple stakeholders.

· Strong organisational skills.