About this role
Campaign Management: Plan, execute, and track marketing campaigns across multiple channels (print, digital, social media, etc.) to increase brand awareness, patient acquisition, and retention.
Content Creation & Management: Develop engaging content for the website, blog, social media, brochures, newsletters, and other marketing materials. Ensure all content adheres to healthcare regulations and best practices.
Social Media Management: Manage and monitor social media platforms (Facebook, Instagram, Twitter, LinkedIn) to engage with the community, answer questions, and promote services.
SEO & SEM: Oversee search engine optimization (SEO) strategies for organic growth and search engine marketing (SEM) efforts to ensure visibility.
Market Research: Conduct market research to identify trends, competitor activities, and patient needs. Utilize this data to refine marketing strategies.
Event Coordination: Plan and coordinate community events, health seminars, webinars, or conferences to promote healthcare services and strengthen relationships with potential patients.
Brand Consistency: Maintain consistent branding across all marketing materials and ensure that all communication reflects the healthcare organization’s mission and values.
Analytics & Reporting: Use analytics tools to measure campaign effectiveness and provide reports on key performance indicators (KPIs) such as website traffic, lead generation, social media engagement, etc.
Collaboration: Work closely with internal teams (doctors, staff, and administrative teams) to align marketing efforts with organizational goals and patient care standards.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
- Minimum 1- 2 years of experience in marketing, preferably within a hospital, medical centre, clinic, or healthcare organisation.
- Experience in campaign coordination, digital marketing, corporate outreach, events, and lead generation.