Senior Regional Marketing Specialist

LodgifySpainRemotePart-timeSenior, 5–8 yearsListed 1 week ago

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About this role

⭐ Who we are
 
Lodgify is a fast-growing scale-up company leading the vacation rental industry. Backed by $30M in funding, our platform empowers property owners and managers worldwide to efficiently manage and grow their business through technology.
 
Headquartered in sunny Barcelona, we're now a team of 380+ people representing over 60 nationalities, united by a passion for transforming the future of short-term rentals.

⭐ How will you make an impact?

- Own and manage the U.S. regional growth strategy and budget , optimizing spend across channels to achieve pipeline, CAC, and ROI targets.

- Build data-backed business cases and quantified ROI models for strategic initiatives, channel investments, and resource requests.

- Develop regional segmentation frameworks and tailored playbooks for high-priority U.S. markets and customer tiers.

- Lead full-funnel marketing programs across content, paid digital, CRM lifecycle, social, partnerships, and regional industry events.

- Build and scale automated growth systems using n8n, Zapier, or similar platforms to streamline campaign operations and lead management.

- Gather market and competitive intelligence through AirDNA and industry reports, converting insights into clear positioning and pricing recommendations.

- Partner directly with Product Management to connect U.S. customer feedback and competitive trends directly to product roadmap decisions.

- Identify, negotiate, and establish long-term strategic partnerships with U.S. hospitality associations, tourism boards, and industry organizations.

- Brief and manage external agency networks and freelancers while mentoring junior team members supporting regional marketing efforts.

- Distill U.S. market performance and strategic updates into clear, executive-ready presentations for senior leadership.

⭐ What makes you a great fit?

- 6–9 years of growth or regional marketing experience, ideally within short-term rental, vacation rental, or hospitality technology sectors.

- A generalist growth skill set spanning content/SEO, paid acquisition, lifecycle CRM, strategic partnerships, and events.

- Hands-on experience building automated workflows and growth systems using tools like n8n, Zapier, Make, or equivalent platforms.

- Demonstrated track record of building quantitative business cases and ROI models for marketing investments.

- Strong analytical skills with experience analyzing competitive positioning, packaging models, and market data to drive business decisions.

- Experience designing customer activation, onboarding, and churn-reduction programs alongside acquisition campaigns.

- Proven relationship-building and negotiation skills with trade associations, media partners, or industry bodies.

- Fluency in English and willingness to travel periodically to the U.S. while based in Spain.

Why you’ll love us:
You’ll be part of a growing, dynamic company with a truly international team. At Lodgify, we are full of contagious energy, hard work, and passion for what we do. We celebrate diversity and are proud to acknowledge a variety of backgrounds, perspectives and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging.
 
What's in it for you?
🏠 Remote Flexibility: The freedom to work from home.
🌴 Time to Recharge: 25 working days of paid vacation and Jornada Intensiva in August.
🛡️ Alan Health Insurance: Premium health, dental, and mental health support via Alan. Pre-existing conditions are covered.
💸 Tax-Free Savings: Increase your take-home pay by using Flexible Remuneration for meal costs (up to €220/mo) and public transport (up to €136/mo).
🖥️ Home Office Gear: We provide a table, ergonomic chair, and monitor for your home setup.
🇪🇸 Language Learning: Free Spanish classes.
🤑 Referral Program: Cash rewards for bringing in new talent.
✈️ Annual Offsite: We bring the whole team together in Barcelona once a year for an unforgettable company offsite!
🎯 Dynamic Hub: A high-energy, inclusive environment designed for collaboration and connection with a team that represents over 60 countries.
 
So, what are you waiting for? Apply now!
All applications and CVs must be submitted in English 😉