VP Brand Communications & Media (f/m/d)

Our vision is to establish HUGO BOSS as the leading premium tech-driven fashion platform worldwide and to be one of the top 100 global brands. At HUGO BOSS, we work as a team to apply our knowledge, skills and experience together and create a diversity of ideas and solutions. What unites us? We love fashion, we change fashion!

At HUGO BOSS, you have the opportunity to contribute your personality, ideas and creativity — because only when we break new ground together can we create something unique. Become part of our team of more than 19.000 employees worldwide and shape your future at HUGO BOSS!

HUGO BOSS is looking for a Global Director, Brand Communications & Media to lead the global communications strategy across PR, Social Media, Celebrity & Influencer, and Media Planning & Buying for BOSS and HUGO.

This is a senior leadership role responsible for how our brands show up across fashion, culture and media, bringing together earned, owned and paid channels under one integrated strategy. Reporting to the SVP Global Marketing and working closely with the Creative Director, this person will be responsible for translating the brand and creative vision into communications strategies that build brand heat, fashion credibility, cultural relevance and commercial impact.

We are looking for someone with strong fashion instincts and cultural awareness who also understands the scale and commercial requirements of a global premium fashion business.

What you can expect:

Define and drive the global communications strategy for BOSS and HUGO across PR, Social Media, Influencer Marketing, Celebrity Relations and Media.
Translate brand and marketing strategies into integrated communication concepts and impactful global activations.
Lead the communication agenda for global campaigns, fashion shows, product launches, partnerships and key cultural moments.
Strengthen brand desirability, relevance and credibility through compelling storytelling, strategic communications and meaningful consumer engagement.
Drive global celebrity, ambassador, influencer and creator strategies aligned with brand and business objectives.Lead global social media and media strategies, leveraging consumer insights, cultural trends and performance data to maximize impact and effectiveness.
Collaborate closely with Creative, Brand Marketing, Digital, Retail and regional teams to ensure a consistent and integrated brand experience across all touchpoints.
Lead, inspire and develop international teams and external partners while driving performance through clear objectives, KPIs and continuous optimization.

Your profile:

University degree in Marketing, Communications, Business Administration or a comparable field.
Several years of leadership experience in Communications, PR, Social Media, Media, Influencer Marketing or Brand Marketing within an international premium, fashion or luxury environment.
Proven track record in developing and executing global communication and brand-building strategies across multiple markets and channels.
Strong understanding of the global fashion, luxury and lifestyle landscape, including media, talent networks and cultural trends.
Experience leading international teams, agencies and complex stakeholder environments.
Strong strategic, commercial and analytical mindset with the ability to connect brand equity and business performance.
Excellent communication, influencing and stakeholder management skills.
Fluent in English; additional languages are an advantage.

Your benefits:

- We offer a competitive salary and attractive benefits, including vacation and Christmas bonuses, a mobility allowance / Deutschlandticket, an annual clothing allowance, a company pension scheme, and our SHIP share program.
- Made for Me: Enjoy the freedom of our flexible working models. With “Threedom of Work”, spend 3 days in Metzingen and up to 2 days working remotely. Benefit from our “Me Time” program for personal time off and the option of 30 days of “Mobile Work EU” annually.
- High-performing people need a healthy balance. Take advantage of the employee gym, a variety of sports activities, a 37-hour workweek, and 30 vacation days a year.
- Exclusive discounts for shopping and arts: benefit from discounts for family and friends along with free entrance to more than 15 international art museums.
- Does innovation drive you? Same for us! This passion is reflected in our modern workplaces and innovative tools.
- Sustainability is one of our key values, and more than just a trend. We are committed to environmental, animal and climate protection, and human rights. As part of our commitment, we offer an environmentally friendly bus shuttle.
- We also place great importance to good taste when it comes to food. Welcome to our award-winning GOOD TIMES restaurant & the BOSS bar.

We are a global company with our employees representative of the world at large. Our inclusive culture embraces each person’s authenticity and individuality. We are committed to equal employment opportunity. And we believe our equitable work environment helps unleash your full potential and inspires you to thrive.