Dir - Partnerships

JOB SUMMARY

The Director of Partnerships will be responsible for defining and driving PODS' Go-to-Market (GTM) strategy through strategic corporate partnerships and key channel accounts. This senior leader will identify, secure, and manage high-value relationships with large, national organizations such as the Military, USAA, major real estate brokerages, Costco, and Spirit Halloween, ensuring these channels become significant revenue drivers for the Residential product offering.

Reporting to the VP of Partnerships, the Director will function as a critical integration point between the Brand, Product, and Sales and Service Center organizations. This role requires defining the partner value proposition, developing joint marketing plans, and ensuring all GTM initiatives with partners meet specific revenue targets and key performance indicators (KPIs). The ideal candidate will blend visionary strategy with pragmatic execution, serving as the primary advocate for the partnerships channel internally and externally.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Partnership Strategy and Development

• Lead the GTM strategy and model specifically for the Partnerships channel, identifying industry segments and targeting high-potential corporate partners that align with PODS’ Residential product portfolio.

• Establish a deep understanding of the buying audience for key partners (e.g., military families, real estate agents, Costco members) by conducting research and gathering insights to inform joint marketing efforts.

• Define the value proposition and create compelling positioning and messaging for PODS' offerings through the corporate partner channels.

• Identify and develop strategies for new partnership opportunities, building business cases for expanding channel presence and securing executive buy-in.

• Develop robust competitive positioning for the Partnerships channel, anticipating and responding to competitor activities within key partner networks.

Partner Activation and Channel Enablement

• Own the relationship and joint marketing plans for the portfolio of strategic partners (e.g., USAA, Real Estate, Retail).

• Drive joint campaigns and co-branded initiatives, working closely with the partner's marketing teams and PODS’ internal teams (Brand, SSC, Web, Legal, etc.) to ensure effective execution.

• Create targeted sales and channel enablement materials that help partners and PODS' internal sales team effectively position and sell products and services within the partnership ecosystem.

Work with cross-functional teams (Marketing, SSC, Technology, Finance, Operations) to streamline the partner experience and sales cycle, addressing adoption barriers unique to the channel.

Performance Monitoring and Reporting

• Establish, monitor, and report on the performance of the Partnerships channel (e.g., orders, revenue growth, customer acquisition cost, partner lifetime value).

• Work with Analytics teams to leverage insights and define target customer profiles within the partner base, ensuring the right messages are delivered at the right time.

• Drive strategic thinking related to how the partnerships channel contributes to the overall acquisition of new PODS customers and drives upsell/cross-sell opportunities.

MANAGEMENT & SUPERVISORY RESPONSIBILTIES

• Typically reports to Vice President – Partnerships.

• Job IS directly responsible for managing other employees (e.g., hiring/termination and/or pay decisions, performance management)

JOB QUALIFICATIONS: Education & Experience Requirements

• High level of personal and professional integrity and trustworthiness with strong work ethic and the ability to work independently with minimal direction

• Bachelor's degree (B.S.) in marketing or business administration; MBA desired but not required

• 8+ years in product marketing leadership

• Experience in full product lifecycle management from business planning to launch to program management and measurement

• Strategic and analytical mindset with demonstrated ability to simplify complex concepts and articulate uniquely differentiated value propositions to both technical and business audiences

• Strategic, critical but creative thinker, strong business sense and excellent financial skills

• Proven record of leadership and managing a marketing organization with global responsibility and establishing long term strategic growth initiatives

• Be a good storyteller. Have the ability to communicate that story verbally and in writing

• Great track record in attracting and selecting a diverse pool of top talent

• Familiarity with appropriate technologies