About this role
About Digicel
Digicel is a leading digital connectivity and communications provider, delivering modern wireless and fibre networks across 25 markets in the Caribbean, Central and South America. Serving nine million customers through mobile, home, and business solutions, we play a critical role in enabling economic participation and digital inclusion in the region. Our commitment to strong governance, inclusive access, and long-term value creation is embedded in how we operate every day. Backed by our DIGI values - Diversity, Integrity, Growth, and Innovation - our 5,000 employees are focused on driving impact for the customers, communities, and countries we serve.
Visit www.digicelgroup.com for more.
Route Sales Lead (St. Catherine, Clarendon & Manchester)
Digicel is seeking a route sales lead to oversee and supports all sales outlets and partners along assigned routes to ensure they are meeting sales targets, representing the brand correctly, and delivering positive customer experience.
About this Role
Working closely with the Parish Sales Manager, the incumbent will drive sales performance, optimize channel operations, and ensure all retail and distribution partners consistently meet company standards. They will oversee a diverse network of recharge points, retail stores, and trade partners, using data, insights, and field engagement to maximize market share and achieve business objectives.
Role Scope
Key Deliverables
- Manage and optimize the channels along the various routes within the parishes
- Drive sales performance across the challenges to meet the agreed targets.
- Develop and manage the sales channels (recharge POS, retail stores and grey market) within your assigned parish route to achieve the right balanced channel footprint to drive sales targets and meet company objectives.
- Collaborate with your Parish Sales Manager to develop and implement sales strategies to grow parish market shares.
- Routinely audit all sales channels (recharge POS, retail stores and grey market) using the Fulcrum App to ensure compliance with company policies, procedures and standards based on the Quality Assurance checklist, Mystery Shopper Audit and TNPS survey.
- Drive audit readiness across all sales channels by proactively monitoring compliance with brand standards, ensuring successful monthly store audit outcomes and seamless customer experience.
Sales Leadership & Team Development
- Lead and facilitate daily sales huddles, coaching team members on the Digicel 4D Sales & Service Approach, product knowledge, promotional campaigns, and advanced upselling techniques to enhance sales effectiveness and customer engagement.
- Develop a high-performance sales culture by identifying coaching opportunities and reinforcing best practices across all sales channels.
- Motivate and support channel teams to consistently achieve and exceed sales and service objectives.
Channel Operations & Performance Management
- Manage and update the Device Tracker and SIM Tracker daily to ensure inventory accuracy, accountability, and visibility across all sales channels.
- Drive operational excellence by proactively identifying, escalating, and tracking channel-related issues through the Fulcrum App, ensuring timely resolution and minimal business disruption.
- Monitor channel performance and recommend corrective actions to improve productivity, compliance, and customer satisfaction.
Route Optimization & Business Analytics
- Analyze parish-level sales and operational data in partnership with the Parish Sales Manager and Operational Lead to identify growth opportunities and performance gaps.
- Recommend and implement route optimization strategies that improve brand visibility, customer accessibility, channel coverage, and overall sales performance.
- Leverage data-driven insights to strengthen the retail store, recharge POS, and grey market footprint within the assigned territory.
Stakeholder & Channel Relationship Management
- Cultivate and maintain strong relationships with key channel partners, retailers, and stakeholders to enhance collaboration and drive business results.
- Influence channel partners to support and successfully execute localized promotional activities and sales initiatives.
- Serve as a trusted point of contact, providing ongoing support and resolving channel concerns in a timely and professional manner.
Brand Excellence & Marketing Execution
- Partner with the Trade Marketing and Marketing teams to execute and monitor parish-level branding initiatives across all sales channels.
- Ensure all promotional materials, signage, and in-store branding assets are current, visible, and aligned with corporate brand standards and campaign requirements.
- Champion brand consistency and customer experience excellence across every customer touchpoint within the assigned territory.
Promotions & Sales Execution
- Execute localized Parish promotions and activation activities in alignment with monthly business objectives and sales targets.
- Achieve promotional KPIs by driving participation, visibility, and channel engagement.
- Capture, analyze, and document customer feedback and promotion results within the Promotions Calendar Tracker to measure effectiveness and inform future initiatives.
- Report on promotional performance, highlighting key achievements, insights, and improvement opportunities.
Compliance, Safety & Continuous Improvement
- Maintain compliance with company policies, operational procedures, and channel standards at all times.
- Promote a safe, clean, and organized work environment while adhering to all health and safety requirements.
- Support additional business initiatives and responsibilities as assigned to meet evolving organizational needs.
Qualification & Experience
· Sales Certification in sales or related field.
· Strong sales background with at least 3-4 years of proven track record of meeting or exceeding targets
· Ability to work independently and in a team environment
· Strong analytical and problem-solving skills
Interested applicants are encouraged to apply on or before Sunday, November 8, 2026
DISCLAIMER:
This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may, and probably will be asked to perform other duties as required. Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.