Freedom Integrated Marketing Vice President

Shape the future of credit card marketing with us. Lead integrated campaigns that deepen customer relationships, strengthen product value, and maximize portfolio performance across Freedom.

Job Summary

As the Freedom Integrated Marketing Vice President, you will develop and execute strategies that engage and retain cardmembers. You will define marketing strategies, collaborate with creative agencies and cross-functional partners to deliver impactful campaigns, translate product and customer priorities into clear marketing plans, analyze performance, optimize channels, and present recommendations to senior leaders. Join us to help grow the portfolio through customer-centered, insight-led marketing.

Job Responsibilities

- Lead the planning, launch, and strategy for integrated marketing campaigns for Freedom cardmembers.
- Set portfolio brand strategy grounded in insights and best in class creative: Own the holistic customer brand strategy for key products by defining positioning, audience, brand architecture, and long range priorities, combining quantitative and qualitative insights into a clear point of view that elevates the work beyond campaign execution
- Lead integrated planning across partners by translating strategy into cohesive integrated plans across channels, aligning internal partners and external agencies around shared objectives and measurable outcomes
- Craft crisp, clear, and actionable briefs for our key partners to develop effective and measurable marketing
- Develop distinct, portfolio-specific marketing strategies while identifying opportunities to scale capabilities, learnings, and best practices across Freedom and Slate.
- Collaborate with Analytics, Product, Finance, Legal, Controls, and other cross-functional teams to build business cases and execute compliant marketing programs.
- Design and maintain channel and campaign roadmaps that support growth, engagement, retention, and efficiency.
- Establish and drive a test-and-learn agenda to refine marketing strategies, customer experiences, messaging, and channel execution.
- Monitor campaign performance and analyze key customer and business metrics.
- Manage multiple complex initiatives and prioritize resources to meet deadlines and business objectives.
- Present strategies, business cases, performance results, risks, and recommendations to senior leadership.
- Partner with teams to develop customer journey plans, executive summaries, and recommendations for new engagement tactics.
- Ensure alignment with brand standards, portfolio strategies, control requirements, and business objectives.

Required Qualifications, Capabilities, and Skills

- Bachelor's degree or equivalent experience.
- Minimum 7 years of experience in marketing, brand management, relationship management, advertising, or a related discipline.
- Experience developing strategic, cross-functional marketing plans and a passion for the industry
- Proven ability to build relationships and drive outcomes in a matrixed organization.
- Proactive, customer-focused, and results-driven approach.
- Ability to manage multiple complex initiatives and competing priorities simultaneously.
- Strong collaborator with the ability to influence across functions and levels.
- Exceptional written, verbal, and executive communication skills.
- Skilled at interpreting data and translating insights into strategic recommendations.
- Comfortable operating in a fast-paced environment with evolving priorities.
- Meticulous attention to detail and strong organizational skills.
- Advanced analytical and problem-solving skills.

Preferred Qualifications, Capabilities, and Skills

- Experience in financial services, credit card marketing, or consumer portfolio marketing.
- Background in agency management or creative leadership.
- Familiarity with customer lifecycle, engagement, retention, and journey strategies.
- Experience presenting recommendations and business results to senior leadership.
- Knowledge of digital and traditional marketing channels.
- Experience applying test-and-learn methodologies and performance optimization.