About this role
In this role, you will:
- Produce social content for paid brand partnerships across Instagram, TikTok, Facebook, and YouTube, including carousels, Reels, short-form video, and Stories.
- Translate partner briefs into creative concepts that meet campaign goals while staying true to Afar’s editorial voice and travel-for-good values.
- Act as a creative gatekeeper, making judgment calls on placement and format (such as in-feed vs. dark posts) and pushing back on briefs that don’t fit the brand.
- Manage campaign timelines and feedback rounds, keeping revisions focused and turnaround fast.
- Work closely with partnerships, marketing, editorial, and art teams to deliver final assets on schedule and on budget. .
- Produce, shoot and edit some branded video, including coordinating logistics, managing talent and crew, and making sure every shot needed for the final edit is captured
- Build sponsored content that performs organically, driving reach and interactions so campaigns rely less on boost budget.
- Manage a database of footage for potential licensing
- Track campaign performance and share results and learnings with partners and internal teams.
- Manage release forms, location permits, usage rights, and music licensing for every project, making sure all content is legally cleared before it goes live.
- Ensure all sponsored content follows platform policies and FTC disclosure requirements.
- Develop business rules to guide internal teams and external partners.
Qualifications
- 2–3 years of experience producing editorial social content, with clear examples of branded and organic work on major platforms, including Instagram, TikTok, and YouTube
- A strong understanding of Afar’s audience and brand voice, and the confidence to advocate for it with partners
- Experience managing client and multiple stakeholders feedback and multiple campaigns at once
- Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop) and comfort editing short-form video and designing carousels
- A track record of branded content that performed, with examples of reach and engagement results
- Excellent organizational and communication skills and the ability to consistently meet deadlines
- All applicants must be able to provide legal proof of their eligibility to work in the U.S.
Nice to have:
- Agency, publisher, or branded content studio experience
- Familiarity with paid social tools such as Meta Ads Manager and TikTok Ads Manager
- Shooting experience or comfort on camera
- Motion graphics or design skills
- Experience with Canva, CapCut, or AI-assisted creative tools