Digital Analytics Tracking Specialist

About Us

Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott and White is the largest not-for-profit healthcare system in Texas that empowers you to live well.

Our Core Values are:

- We serve faithfully by doing what's right with a joyful heart.
- We never settle by constantly striving for better.
- We are in it together by supporting one another and those we serve.
- We make an impact by taking initiative and delivering exceptional experience.

Benefits

Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include:

- Immediate eligibility for health and welfare benefits
- 401(k) savings plan with dollar-for-dollar match up to 5%
- Tuition Reimbursement
- PTO accrual beginning Day 1

Note: Benefits may vary based upon position type and/or level.

This role is responsible for ensuring customer interactions across digital experiences are accurately measured through well-defined technical tracking requirements, measurement standards, event taxonomies, tracking plans, tag management practices, SDK configuration support, and data quality validation. The role partners closely with Product, UX, Engineering, QA, and Analytics teams to translate business objectives into implementation-ready measurement plans, support analytics tracking implementations, validate event quality, and enable reliable reporting, experimentation, marketing measurement, and product insights.

The role serves as the primary subject matter expert for digital analytics measurement readiness, tracking standards, taxonomy governance, implementation readiness, tag management support, analytics SDK configuration support, and measurement quality across digital products.

Primary Responsibilities

• Partner with Product Owners, UX, Digital Application Developers, Analysts, and business stakeholders to translate business objectives into technical measurement requirements, event tracking specifications, and implementation-ready tracking plans.

• Partner with analysts, product teams, and end users to ensure KPI definitions, success metrics, guardrail metrics, audience segments, and experimentation needs are understood and reflected in tracking requirements.

• Develop and maintain tracking plans, event specifications, tag requirements, implementation notes, data dictionaries, and analytics measurement documentation for digital experiences and product features.

• Define, maintain, and govern analytics event taxonomies, naming conventions, event properties, user attributes, dataLayer expectations, and data dictionary standards.

• Establish and promote consistent measurement practices across web, mobile, and other digital experiences to align with enterprise standards and approved taxonomy.

• Partner with Engineering and QA teams to communicate approved tracking specifications, review implementation readiness, and verify that required analytics data is available for reporting, experimentation, marketing measurement, and product analysis.

• Participate in feature reviews and release planning activities to ensure measurement requirements are incorporated into delivery processes.

• Support implementation reviews prior to deployment without owning application code changes or backend telemetry architecture.

• Support Google Tag Manager setup, configuration, administration, and ongoing optimization for approved analytics and marketing measurement use cases.

• Read, interpret, and apply technical documentation related to JavaScript, dataLayer structures, tag templates, browser privacy, cookie blocking, user agents, bot traffic, SDK behavior, batching, APIs, and third-party measurement requirements.

• Support analytics SDK configuration, upgrades, and validation activities to help ensure analytics functionality remains intact after SDK changes or vendor updates.

• Support API setup and configuration needs for approved third-party marketing measurement and analytics integrations, in partnership with Engineering and platform owners.

• Validate event collection, event properties, user attributes, audience segmentation, tag behavior, and measurement requirements through testing and analytics QA processes.

• Conduct release validation to confirm analytics and marketing measurement data is collected accurately and consistently.

• Monitor analytics data quality and proactively identify missing, duplicate, or inaccurate tracking data, resolving data quality issues with Product, Engineering, QA, and Analytics teams.

• Partner with Product, Analytics, and Engineering teams to support experiment design, measurement readiness, and post-launch measurement validation.

• Ensure tracking requirements needed for success metrics, guardrail metrics, audience segmentation, and experiment analysis are defined prior to experiment launch.

• Maintain analytics event inventories, tracking plans, measurement specifications, data dictionaries, implementation notes, tag configuration notes, SDK implementation notes, API integration notes, and experiment measurement documentation.

• Support analysts and business partners by ensuring measurement requirements enable reporting, dashboards, product analytics, marketing measurement, experimentation, and insight generation.

Scope and Ownership Boundaries

In Scope

• Measurement requirements and implementation-ready tracking plans

• KPI, success metric, guardrail metric, and experiment measurement readiness support

• Analytics event taxonomy, naming conventions, event properties, user attributes, dataLayer expectations, and data dictionary standards

• Google Tag Manager setup, configuration, administration, template evaluation, and tag optimization for approved measurement use cases

• Analytics SDK configuration support, SDK upgrade validation, and vendor SDK quality review

• API setup and configuration support for approved third-party marketing measurement integrations

• Measurement QA, event validation, release validation, tag validation, and analytics data quality review

• Reporting, dashboard, experimentation, marketing measurement, and product insight enablement

Desired Experience and Skills

- Experience supporting digital analytics tracking implementation for web, mobile, or digital product experiences.
- Hands-on experience with Google Tag Manager or comparable tag management platforms, including tag setup, triggers, variables, templates, and quality validation.
- Ability to read and write JavaScript for analytics tracking use cases and understand dataLayer structures, browser behavior, cookie/privacy limitations, user agents, bot traffic, and client-side measurement constraints.
- Strong understanding of event-based analytics, tracking plans, event properties, user attributes, data dictionaries, and measurement QA.
- Experience supporting analytics SDK configuration, SDK upgrades, implementation validation, and troubleshooting across web or mobile environments.
- Working knowledge of APIs, batching concepts, third-party marketing measurement integrations, and technical configuration requirements for analytics platforms and vendor tools.
- Experience partnering with Product, Engineering, QA, UX, and Analytics teams to define, validate, and improve product analytics data collection.
- Ability to translate business questions into clear measurement requirements while partnering with analysts and business owners on KPI interpretation and reporting needs.
- Ability to read technical documentation and communicate tracking requirements to technical and non-technical stakeholders.
- Debug and validate first-party and third-party analytics implementations across web and mobile applications using industry-standard debugging tools, browser developer tools, network inspection tools, tag management debugging features, SDK debugging utilities, and analytics validation tools to identify, troubleshoot, and resolve tracking issues.