Social and Community Manager

Job Summary

Topo Designs is looking for a Social & Community Manager to run our social channels and help us build the Topo online community. You'll own the strategy, the calendar, the community and our network of influencers, ambassadors and affiliates.

Youll partner with the VP of Growth on the social strategy and calendar, then brief the people who make it: our in-house UGC Content Creator, our creative team and outside creators. You'll measure what works, cut what doesn't, and grow a community of people who are passionate about the outdoors and Topo.

Experience & Education Requirements

- 4-6 years in social media marketing, community management or influencer marketing, ideally at a DTC or outdoor/lifestyle brand

- Bachelors degree in related field preferred

- Proven record of growing organic reach, engagement and community on Instagram, Youtube and Tiko

- Hands-on experience running influencer, ambassador or affiliate programs, from micro-creators to larger partners

- Experience with scheduling and listening tools (Later, Sprout Social, Hootsuite or similar) and Meta Business Suite / TikTok for Business

- Comfortable with Figma or Adobe for light design (stories, carousels, graphics)

Skills & Qualifications

- Strategic planning: Builds content themes and calendars tied to launches, seasons and business goals

- Brief writing: Writes clear briefs that get creators to great content on the first pass

- Copywriting: Writes in Topo's voice: authentic, casually serious, fun

- Community instincts: Knows when to answer, when to engage, and when to hand off to CX

- Creator relationships: Spots the right partners, negotiates fair terms, keeps people coming back

- Analytics: Reads performance data and turns it into next month's plan

- Project management: Juggles calendars, creator timelines and cross-functional requests without dropping balls

Key Responsibilities

Social strategy & calendar

- Partner with the VP of Marketing to set the organic social strategy and quarterly content themes

- Own and maintain the content calendar across all channels, balancing evergreen, launch and timely posts

- Write briefs for the UGC Content Creator, creative team and outside creators

- Write captions and copy that capture Topo's voice and drive engagement and clicks

- Publish and schedule across platforms; stay current on algorithm and format changes

Influencer, ambassador & affiliate program

- Identify, vet and recruit outdoor and lifestyle creators that fit the brand

- Manage ambassador and affiliate relationships, including terms, deliverables, product seeding and payouts

- Provide creative direction and brand guidelines to partners

- Source user-generated content and manage usage rights and permissions

- Flag top-performing creator content to Paid Media for whitelisting or ad use

Community management

- Engage daily with comments, DMs, tags and mentions

- Monitor brand conversations and social listening for opportunities and issues

- Route product and order questions to the Customer Experience team and close the loop

Reporting & optimization

- Report monthly on follower growth, reach, engagement, traffic and social-driven revenue

- Track influencer and affiliate ROI by partner and campaign

- Run competitor and trend reviews to find content gaps

- Test new formats, posting cadences and partnership models, and share what you learn

Compensation and Benefits

This is a full-time, exempt salaried position. Starting pay range is $75,000 - $85,000 per year. Benefits include medical, dental, vision, 401k with a match, an annual activity / mental health allowance, Flexible Time Off, paid volunteer days and a generous product allowance and discount.