Digital Communications Analyst

Tesla is seeking a highly analytical, self-driven Analyst to support campaign optimization, segmentation strategy, and performance analytics. This role is ideal for someone who is comfortable working with large datasets, independently writing complex SQL queries, and translating data into actionable insights. You will help build scalable reporting frameworks, identify optimization opportunities, and support personalization initiatives across our communication ecosystem.

You will work directly with senior leadership on high-visibility initiatives, and your analysis will influence customer communication strategy across multiple markets. The role provides exposure to personalization, segmentation strategy, experimentation design, and cross-functional collaboration with ML and engineering teams.

- Proactively identify opportunities to improve engagement, conversion, personalization, and overall business impact
- Analyze campaign performance across regions, customer segments, and lifecycle stages using complex SQL and large datasets
- Build or support automated reporting and scalable measurement frameworks that translate data into actionable recommendations
- Evaluate content, timing, frequency, and audience trends to identify fatigue and optimization opportunities
- Design A/B tests and deliver statistical readouts, including incremental lift, segmentation, and content performance
- Develop and QA targeting logic, reporting data, and campaign send lists using behavioral and lifecycle criteria
- Partner with communication, ML, engineering, and senior leadership teams to validate models and operational insights

- Bachelor’s degree or equivalent practical experience in analytics, statistics, marketing, economics, or related field
- Strong SQL skills and experience analyzing, cleaning, and validating large datasets; familiarity with Python and/or visualization tools such as Tableau or Power BI preferred
- Knowledge of experimentation methods, A/B testing, statistical analysis, and control-group measurement preferred
- Ability to translate complex analysis into clear insights and recommendations for technical and non-technical stakeholders
- Understanding of segmentation, personalization, lifecycle communications, and campaign-performance measurement
- Proactive and self-sufficient, with the ability to structure ambiguous problems and own analyses from definition through recommendation
- Strong communicator and cross-functional collaborator motivated by measurable business impact

Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

- Medical plans > plan options with $0 payroll deduction
- Family-building, fertility, adoption and surrogacy benefits
- Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
- Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
- Healthcare and Dependent Care Flexible Spending Accounts (FSA)
- 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
- Company paid Basic Life, AD&D
- Short-term and long-term disability insurance (90 day waiting period)
- Employee Assistance Program
- Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
- Back-up childcare and parenting support resources
- Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
- Weight Loss and Tobacco Cessation Programs
- Tesla Babies program
- Commuter benefits
- Employee discounts and perks program
- Earned Wage Access: Real-time pay access paid daily, subject to eligibility and schedule (applicable for below Sr. Managers levels)
Expected Compensation $80,000 - $120,000/annual salary + cash and stock awards + benefits
Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.