BOUCHERON VM Assistant Manager, China

Summary
Job Family Group Description - Sales / Omni-Channel:
Combines all positions within the different sales channels: retail, wholesale and e-commerce. Also includes all activities to support store management.

Job Family Description -Retail Operations:
Supports the sales process – puts displays in place, keeps stock level inventory, payment transactions, fitting or garment alterations.

Sub-Job Family Description - Retail Operations:
Coordinates operational activities of stores. Monitors the flow of products and ensures the store is kept well stocked. Supports store projects (changes in opening and closing times, renovations or relocation, etc.) Liaises with necessary departments to coordinate an action rollout plan within deadline and budget.

Job Description

Key Responsibilities

1. Strategic VM Leadership & Localization

-     Translate global and Greater China VM strategies into localized execution plans for the Mainland China market.

-     Assist in developing long- and short-term VM objectives to continuously improve store ambience, window displays, and seasonal rollouts.

-     Collaborate closely with retail and commercial teams to align VM initiatives with business goals and sales targets.

2. VM Governance & Cross-functional Coordination

-     Oversee and manage end-to-end VM execution for store openings, seasonal updates, event setups, and pop-up stores across China.

-     Serve as the primary owner and coordinator of all VM activities across Mainland China stores, ensuring consistency, prioritization, and execution excellence across all VM initiatives.

-     Lead cross-functional alignment among Retail, Retail Operations, Marketing, CRM, Commercial and Store Management teams to ensure seamless delivery of VM projects and campaigns.

-     Act as the key point of contact for all store VM requests, consolidating priorities and allocating resources in alignment with market and regional VM strategies -Manage local production of VM tools, props, and signage, ensuring quality, cost-efficiency, and brand consistency.

-     Partner with the Greater China VM Manager to monitor market execution standards and ensure compliance.

-     Maintain an organized calendar and database tracking all retail launches, marketing campaigns, and market releases.

-     Lead professional photo-shooting guidelines and documentation for new store openings.

3. Training & Capability Building

-     Collaborate with the Greater China VM Manager to design and execute annual VM training programs for store teams and frontline staff.

-     Coach and guide retail teams to maintain high daily VM standards on the shop floor.

4. Reporting & Analytics

-     Manage comprehensive VM post-mortem reporting for key projects, store openings, high-profile (HJ) events, and trunk shows.

-     Analyze the impact of VM displays on customer traffic and sales performance to provide actionable insights for future updates.

Qualifications

Degree holder

• 5 years or above relevant VM experience in retail industry

• Able to work independently but also collaboratively with cross functional teams

• Attention to details with good analytical skills

• Good interpersonal and communication skills

• Creative, initiative, goal oriented, self-starter and positive attitude .Responsible and trustworthy

•Fluent in Mandarin and English

•IT skills: Outlook, Word, Excel, PowerPoint, Adobe: photoshop and Illustrator

Job Type
Fixed Term (Fixed Term)

Start Date
2026-10-26

Schedule
Full time

Organization
Kering (Shanghai) Watches and Jewelry Limited