About this role
Scientific Product Marketing Specialist
Kyfora Bio | Horsham Pennsylvania | Full Time | Onsite
About Kyfora Bio
Kyfora Bio develops high-performance transfection reagents, lipid excipients, and other bioprocessing solutions that support the development of advanced cell and gene therapies. As a subsidiary of Polysciences, Inc., Kyfora Bio combines scientific innovation with more than 60 years of chemical manufacturing expertise to help researchers and biopharmaceutical companies advance therapies from discovery through delivery.
The Opportunity
Kyfora Bio is seeking a Scientific Product Marketing Specialist who combines a strong biological sciences foundation with demonstrated life sciences marketing experience. This individual will translate complex scientific concepts and product capabilities into clear, compelling positioning, technical content, launch materials, digital campaigns, and sales enablement resources for scientific and biopharmaceutical audiences.
This is a hands-on individual contributor role within a growing business. The Specialist will work closely with scientific and commercial colleagues, manage multiple priorities, obtain needed input, and independently move marketing initiatives through completion. The role offers broad exposure to Kyfora Bio's technologies, customers, markets, and product portfolio while allowing an experienced scientific marketer to make a visible contribution to business growth.
Key Responsibilities
- Translate scientific data, application results, and product performance information into compelling customer-facing technical content, including application notes, white papers, scientific posters, technical presentations, product guides, competitive comparisons, training resources, FAQs, and sales enablement materials.
- Translate scientific and product information into engaging content for social media, email campaigns, third-party marketing programs, webinars, conferences, and other external communications.
- Plan and execute product launches and go-to-market marketing activities, including launch plans, differentiated messaging, promotional campaigns, internal communications, and sales enablement materials.
- Conduct competitive, market, and customer research, including analysis of competing technologies, scientific publications, and customer feedback; translate findings into actionable product positioning and differentiation materials.
- Develop and execute targeted scientific and digital marketing campaigns that increase product awareness, generate qualified leads, support customer acquisition, and accelerate product adoption; support product-page optimization, SEO, and email marketing.
- Monitor and report marketing effectiveness, including campaign engagement, qualified leads, website traffic, and conversion metrics; recommend data-driven improvements.
- Collaborate with cross-functional teams to ensure product specifications, approved pricing information, positioning, and customer-facing materials remain accurate, consistent, and current.
- Support product lifecycle marketing activities, including new product introductions, product updates, repositioning, and product discontinuation communications.
- Develop and coordinate scientific marketing initiatives for conferences, trade shows, and webinars, including technical content, promotional campaigns, lead-generation activities, post-event follow-up, and necessary event logistics.
- Manage multiple concurrent assignments, proactively secure information and decisions from stakeholders, and follow through to meet deadlines.
Required Qualifications
- Bachelor's degree in biology, biochemistry, molecular biology, cell biology, biotechnology, bioengineering, biomedical science, or a closely related biological sciences field.
- Three to five years of relevant professional experience within the biotechnology, biopharmaceutical, or life sciences industry (or equivalent experience demonstrating independent scientific marketing execution).
- At least two years of hands-on experience in product marketing , scientific marketing, technical marketing, or a closely related commercial marketing role within the life sciences industry.
- Familiarity with cell culture, molecular biology, transfection, nucleic acid delivery, drug delivery, or a closely related biological application.
- Demonstrated experience creating scientific product positioning, customer-facing technical content, product-launch materials, digital content, campaigns, or sales enablement resources.
- Ability to critically interpret scientific literature, experimental data, and product performance results and translate complex scientific concepts into clear, accurate, commercially relevant messages for technical customers and commercial audiences.
- Experience collaborating with scientific, commercial, and cross-functional teams to complete marketing projects and support product initiatives.
- Strong project-management and organizational skills, including the ability to drive multiple assignments, obtain needed input, and follow through in a fast-moving environment.
- Excellent written and verbal communication skills, with strong attention to scientific accuracy and detail.
- Proficiency with Microsoft Excel, PowerPoint, Word, and common digital marketing or content-development tools.
Preferred Qualifications
- Experience marketing products used in cell and gene therapy, transfection, lipid nanoparticle delivery, viral vector production, bioprocessing, or biopharmaceutical research.
- Experience with competitive intelligence, SEO, email marketing, LinkedIn campaigns, website analytics, CRM or marketing automation tools (such as Salesforce ), conferences, or webinars.
- Experience working in a smaller or growing organization where responsibilities cross traditional functional boundaries.
Location and Travel
This is a full-time, onsite position in Horsham, Pennsylvania. Regular onsite collaboration with Kyfora Bio's scientific and commercial teams is an important part of the role.
Approximately 5% to 10% travel is expected for conferences, trade shows, and other industry events.