Manager_E-Commerce_Omni Channel Concept.Home Centre.UAE_JAFZA_Home Centre

Job Summary
We are seeking a highly creative, commercially driven, and results-oriented Manager – Content & Creative to lead the end-to-end planning, development, execution, and optimization of digital marketing content for our Home & Furniture business.

The role will be responsible for delivering high-quality, engaging, and performance-focused creative assets across paid media platforms & CRM channels.
The ideal candidate will combine strong creative conceptualization and storytelling capabilities with hands-on execution, agency management, and a data-driven approach to content optimization. The candidate will work closely with Performance Marketing, CRM, Design, Brand and external creative partners to ensure timely delivery of impactful content that drives customer acquisition, engagement, conversions, and revenue growth.

Qualifications & Skills
Education & Experience
Bachelor's degree in Marketing, Communications, Advertising, Media, or a related field.
4–6 years of relevant experience in digital content creation, creative production, or content marketing, preferably within e-commerce, retail, home décor, furniture, or a digital-first business.
Proven experience developing performance marketing creatives across platforms such as Google, Meta, TikTok, and Snapchat.
Strong experience managing creative agencies, production partners, and multiple stakeholders.
Demonstrated ability to manage end-to-end creative production, from campaign briefing and conceptualization through execution and delivery.
Experience developing content for CRM channels, including email, push notifications, and WhatsApp, is highly desirable.
Familiarity with influencer marketing, UGC production, and dynamic product advertising is an advantage.

Core Competencies
Creative Thinking & Storytelling: Strong conceptualization, copywriting, and visual storytelling capabilities, with an understanding of what drives customer engagement and conversions.
Performance Marketing Understanding: Knowledge of digital advertising platforms, creative best practices, performance KPIs, and optimization techniques.
Project & Agency Management: Proven ability to manage multiple creative projects, agency relationships, production schedules, and tight deadlines.
Data-Driven Decision Making: Ability to interpret campaign performance insights and translate them into effective creative improvements.
Content Production Expertise: Understanding of video production, static design, digital ad formats, and platform-specific creative requirements.
Stakeholder Collaboration: Strong communication, briefing, and coordination skills, with the ability to work effectively across internal teams and external partners.
Attention to Detail: High standards for creative quality, brand consistency, content accuracy, and execution.
Adaptability & Ownership: A proactive, hands-on approach with the ability to thrive in a fast-paced, performance-driven e-commerce environment.

Key Performance Indicators (KPIs)
On-Time Creative Delivery: Percentage of campaign assets delivered within agreed timelines.
Creative Production Efficiency: Volume and turnaround time of high-quality assets produced across channels.
Creative Performance Improvement: Improvement in CTR, conversion rate and ROAS through creative optimization.
Creative Testing & Innovation: Number of structured creative experiments conducted and successful concepts scaled.
CRM Content Effectiveness: Improvement in engagement, click-through rates, and conversion performance of CRM communications.