SEO Specialist (Local & Technical SEO)

Location: [Indore] Experience: 4–6 years Employment type: Full-time Shift: Partial overlap with US time zones required About the role You will own search visibility for a portfolio of US local-business clients, delivered on behalf of a marketing agency partner. The role covers technical SEO, local search and Google Business Profile, and content strategy. Success is measured by qualified organic leads, not rankings alone. Key responsibilities ● Audits: run technical and on-page SEO audits covering crawlability, indexing, site speed, Core Web Vitals, schema and internal linking. ● Fixes: implement on-page improvements with the WordPress developer. ● Local SEO: manage Google Business Profile optimization and updates (posts, photos, offers, hours), local citations, directory listings and review strategy. ● Planning: do keyword research and competitor analysis per client and service area. ● Content: create content briefs for the writing team, then review and publish SEO content. ● Link building: coordinate outreach. Assess publisher quality and follow disclosure norms; no black-hat tactics. ● Deliverables: define each client’s deliverables, quantities and frequency, and track delivery against them. ● Reporting: produce monthly reports on impressions, clicks, CTR, organic landing-page traffic, and organic form submissions traced to appointments where possible. ● Strategy input: contribute to quarterly strategy and recommendations. Must-have skills ● 3+ years of hands-on SEO, with strong local SEO and Google Business Profile experience. ● Proficiency with SEMrush, Google Search Console, GA4 and GTmetrix or PageSpeed Insights. ● Good working knowledge of WordPress and SEO plugins such as Yoast or Rank Math. ● Solid understanding of technical SEO and schema markup. ● Ability to write clear content briefs and edit content for SEO. ● Excellent written English and clear reporting skills.
Good to have ● Experience with US local-business or multi-location clients. ● Experience with Duda or with site migrations, including SEO-safe redirects. ● Familiarity with GoHighLevel. ● Agency or white-label delivery experience. ● Google Analytics certification.