About this role
Work Schedule: Day
Job Type: Full-Time
Union Position: Non-Union
Employee Pay Type: Hourly
Work Environment: 100% On-Site
Compensation: $27.20 – $33.00
(this represents the expected pay range for this job requisition. Ultimately, in determining your pay, we'll consider your experience and other job-related factors)
DEPARTMENT:
Integrated Marketing
## JOB SUMMARY:
The Loyalty Program Specialist drives customer engagement and incremental growth for Stater Bros. Markets by executing targeted and personalized loyalty campaigns and promotions, points based earn-and-burn offer structures, and gamified challenges. This hands-on role leads end-to-end loyalty campaign operations to increase trip frequency, basket size, and customer lifetime value (CLV).
Working cross-functionally, the Loyalty Program Specialist ensures precise audience segmentation, seamless campaign deployment, and continuous optimization through test-and-learn strategies. Passionate about customer behavior and retail innovation, this individual blends operational excellence with data-driven insights to elevate the customer experience and deliver measurable ROI to the business.
JOB RESPONSIBILITIES:
- Develop, implement and process operational deliverables for end-to-end targeted and personalized loyalty campaigns and promotions, points based earn-and-burn offers, and customer spend threshold challenges
- Partner with Marketing teammates in the development of effective, relevant audience targeted messaging to enable promotional effectiveness
- Manage customer audience ingestion and QC for accurate customer segmentation prior to campaign launches
- Design and execute structured A/B tests to optimize offer performance, redemption rates, and customer engagement
- Monitor active promotions and resolve technical issues in coordination with internal teams and external platform partners
- Maintain campaign calendars and timelines to ensure alignment with marketing communications and promotional planning activities
- Identify operational efficiencies to streamline campaign workflows and establish execution standards and best practices
- Recommend program enhancements, new loyalty mechanics, and personalization strategies to drive growth and retention
- Collaborate internally and with vendor business partners to track, analyze, and report on key program metrics (including incremental sales, basket lift, trip frequency, and churn rate) to model customer behavior and translate the data into actionable insights
- Perform other duties and assignments as needed to support business priorities, loyalty program execution, and operational requirements
REQUIREMENTS / QUALIFICATIONS:
- Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, Economics or a related field preferred; equivalent, relevant experience may be considered in lieu of education
- Experience in loyalty marketing and customer relationship management (CRM) executing personalized, segmented marketing campaigns using large customer datasets and audience management processes highly preferred
- Detail-oriented with excellent project management, organizational, and time management skills to handle multiple campaigns simultaneously
- Demonstrated experience with customer analytics, A/B testing, incrementality testing, and evaluating complex campaign performance data
- Strong analytical skills with the ability to interpret customer behavior and promotional performance data
- Strong communication skills and ability to collaborate cross-functionally
- Hands-on experience with Eagle Eye, Birdzi, or similar retail loyalty and personalization platforms preferred
- Familiarity with Power BI or other business intelligence tools preferred
Additional Information:
Applications will be received until a sufficient number of applications are received. Applicants are encouraged to apply as soon as possible to ensure consideration as recruitment may close at any time.
All communications regarding the selection process will be conducted via telephone or e-mail. Applicants are strongly encouraged to monitor their e-mail regularly and remain attentive to incoming phone calls to ensure they do not miss important updates related to this recruitment.
Please note : Stater Bros. Markets is not able to consider candidates who will require visa sponsorship at the time of application or in the future.