Senior Communications Associate

About Reingold

Reingold is a full-service marketing and creative firm in Alexandria, VA. For more than 40 years, we’ve been driven by a simple mission: to help organizations –– whether in the government, nonprofit, or business sector –– as they strive to make the world a better place. We hire top-notch talent to develop and launch compelling, inventive communications campaigns, leveraging the latest technology and digital media strategies that enable our clients to meet their audiences where they are. 
We’re proud to say we’ve built a team of curious, passionate pros — from marketers and tech wizards to designers and strategists — who love what they do and bring their A-game every day. We take our work seriously, but not ourselves. We believe great ideas come from collaboration, humor, and a little bit of fun along the way.

When you work at Reingold, you get more than a job, you get a community. We offer competitive salaries, a comprehensive benefits package, a dynamic hybrid work environment, a vibrant workplace and growth opportunities in a variety of specialty areas. That means when we find great people (and they find us), they stick around for the long term.

That's where you come in. We’re looking for a  Senior Communications Associate – Digital Health Implementation and Deployment, who will be responsible for managing and executing telehealth implementation campaigns that advance healthcare access and digital health equity. This role develops and executes comprehensive outreach and implementation campaigns that reach healthcare providers and leadership across the Veterans Health Administration to promote successful adoption of programs, technologies, and services designed to improve healthcare access for historically underserved, rural, and marginalized Veteran populations.

Working closely with program leadership, clinical teams, outreach specialists, implementation managers, communications professionals, community partners, and VA medical centers, the Senior Communications Associate ensures that agency initiatives are communicated organization-wide through a range of effective and clear communication tactics. The role will work closely with VA partners to develop outreach strategies that build awareness of new telehealth programs and services, drive provider and staff adoption, and connect Veterans — particularly those in rural and underserved communities — with the care available to them.

The ideal candidate has experience leading or executing communication strategies with the VA or within the healthcare industry, and has strong written and verbal communication skills.

This is a hybrid role, requiring at least two days per week on site at Reingold’s headquarters in Alexandria, VA or one day per week on site at our Raleigh, NC office.

Here’s the work you’ll do:

Essential Functions:

- Develop and manage Telehealth implementation campaigns to drive provider and staff adoption across VA.
- Create Deployment Outreach Campaign Plans covering branding, targeted messaging, and stakeholder coordination.
- Produce campaign toolkits including scripts, multimedia, print materials, and videos.
- Work directly with VA stakeholders to plan and support virtual forums, webinars, and training sessions via Microsoft Teams for large audiences.
- Prepare Telehealth demos, presentations, and training assets for forums and Train-the-Trainer events.
- Provide live production and logistical support, including attendance tracking, chat support, troubleshooting, and session recording.
- Coordinate outreach events such as town halls, leadership briefings, status calls, and Q&A sessions.
- Track and report impact metrics including adoption, retention, help desk volume, and attendance.
- Support VA Trainers, Superusers, and Champions with materials to boost site-level adoption.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time.

This role is a good fit for someone with these qualifications, experience and skills:

Required Qualifications:

- Bachelor’s degree in communications, marketing, public relations, public health, health communication, journalism, business, or a related field.
- 4+ years of progressively responsible experience in integrated communications, implementation campaigns, marketing, outreach, public education, campaign management, or a related discipline.
- Demonstrated experience planning and executing multichannel campaigns from strategy through measurement and optimization.
- Ability to translate complex health, policy, program, or technology information into clear, compelling, audience-appropriate content.
- Experience coordinating cross-functional teams and managing schedules, approvals, deliverables, dependencies, and competing priorities.
- Strong stakeholder engagement, facilitation, writing, editing, presentation, and client-service skills.
- Proficiency with Microsoft 365 and collaboration tools such as Microsoft Teams and SharePoint.
- Highly organized, proactive, tactful, collaborative, and able to exercise independent judgment in a remote work environment.
- Candidates must have an active U.S. Public Trust determination or the ability to obtain one.

Preferred Qualifications:

- Experience facilitating virtual training or forums.
- Experience using research, feedback, and performance data to refine messages, channels, and campaign tactics.
 
Supervisory Responsibilities:   This position will not have direct reports but will be expected to mentor junior teammates and to lead by example and influence.

Annual Base Salary:  $59,000 - $87,4000

The base salary range represents the low and high of the company’s pay range for this position. The budgeted starting salary is in the lower half of this range. Individual compensation will vary based on experience, skills, qualifications, internal equity, and business needs. Full-time employees are eligible for comprehensive health and wellness benefits, 401(k) employer contributions and matching, and other benefits.

Work environment and physical requirements: Prolonged periods sitting at a desk and working on a computer.

Additional Information:

Reingold is dedicated to providing equal opportunity for individuals of all abilities. If you require assistance or need accommodation at any stage of the application process because of a disability or medical condition, please feel free to email [email protected] or contact a member of the People & Experience team at 202-333-0400.

Reingold has a policy of maintaining a workplace free of drugs and alcohol. For access to the full policy, which is part of the Reingold Employee Handbook, email [email protected]. Reingold ensures a safe, healthy, and productive work environment for its employees and others. All applicants are advised that full compliance with this policy is a condition of employment at Reingold.

Applicants must have authorization to work for any employer in the United States. We are currently unable to sponsor or to take over sponsorship of an employment visa. U.S. citizenship may be required for future project assignments that involve access to classified information. Candidates must be able to obtain and maintain a U.S. government security clearance if required.

Reingold is proud to be an Equal Opportunity Employer. We invite applications from all interested individuals including veterans and persons with disabilities.