Associate Director, Member Outreach

NATURE OF WORK:

The Associate Director – Member Outreach leads the execution and coordination of national and regional membership outreach and recruitment activities. The position translates approved departmental membership strategies into effective field initiatives by coordinating recruiting events, supporting field recruiters and national membership representatives, delivering training, and identifying opportunities for membership growth and engagement. Serving as a key connection between National Headquarters and the field, the Associate Director provides operational leadership, field insight, and performance feedback in support of departmental membership goals.

Through shared accountability, regular communication, and mutual support, the Associate Director will uphold the departments goal to cultivate a unified environment where everyones contributions reinforce collective success. Each member of the Membership team will endeavor to deliver exceptional value to our members and uphold the VFWs mission nationwide.

TYPICAL DUTIES AND RESPONSIBILITIES :

Lead the planning, coordination, execution, and evaluation of national and regional recruiting events in accordance with approved strategies, goals, priorities, and assigned resources.

Serve as the working liaison to field recruiters and national membership representatives, providing recruiting support, coordinating outreach activities, and gathering field intelligence and feedback.

Coordinate with VFW Departments to support Post-level recruiting initiatives consistent with departmental priorities.

Identify and facilitate national-level sponsorship opportunities for recruitment events, subject to applicable approval requirements.

Deliver approved field and virtual membership training to VFW leadership and members.

Provide feedback to improve field and virtual training programs and resources.

Determine eligibility status and process incoming At-Large applications as part of application workflow.

Review and respond promptly to membership-related emails, ensuring accurate communication and timely support for prospective and current members.

Analyze veteran demographic, membership, recruiting, and outreach data to help identify areas of opportunity and support targeted field initiatives.

Provide the Deputy Director with accurate reports on outreach activities, results, trends, challenges, event feedback, and recommendations.

Promote a culture of collaboration, accountability, and shared success within the department.

Duties, responsibilities and activities may change at any time with or without notice.

Qualifications

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED :

The position requires 5 or more years of related experience working in a membership supported organization, and extensive knowledge of the VFW purpose, its programs and membership initiatives. Bachelors degree or equivalent combination of education and relevant professional experience required. Relevant military experience or leadership roles may be considered in place of a formal degree.

Position requires the ability to build and maintain effective working relationships across departments, work independently while aligning with organizational goals, adapt to changing priorities in a fast-paced environment, and be comfortable with public speaking.

Position requires advanced knowledge of computer operations and usage, including proficiency with Microsoft Office products, and the ability to analyze veteran demographics, membership, recruiting, and outreach data to identify opportunities, assess results, and support field initiatives.

Eligibility for, and membership in, the Veterans of Foreign Wars (VFW) is required, as this position includes responsibilities to represent the organization at the VFW National Convention, as well as at regional and state meetings, workshops and membership outreach events.

SCOPE OF POSITION :

Reports directly to the Deputy Director, Membership, and works collaboratively with the Senior Director, Membership & Member Services, and other members of the Membership & Member Services team to achieve departmental objectives.

Exercises operational judgment in coordinating approved outreach and recruiting activities within established priorities, policies, and assigned resources. Recommends changes to strategy, priorities, and resources to the Deputy Director.

Plans and prioritizes outreach work on a daily, monthly, and long-range basis in accordance with goals, performance measures, and operating priorities established by the Deputy Director.

Has direct and significant contact with VFW Department officers, membership chairpersons, field recruiters, national membership representatives, and other members to coordinate recruiting activities, deliver training, and answer inquiries.

The duties maintained by the holder of this position have significant indirect financial impact on the organization through the success of training programs, area of opportunity analysis, and Post development and revitalization.

WORKING CONDITIONS :

Standard office environment with extended periods of computer use. May involve working outside of normal business hours during peak program or event periods. Travel is required to attend the National Convention, regional/state meetings, workshops, membership outreach, and public events.

MAJOR ACCOUNTABILITIES :

Effective execution and evaluation of national and regional recruiting initiatives against established goals and performance measures.

Accurate and timely processing of member applications.

High-quality delivery of approved membership training and outreach programs, with field feedback that supports improvement.

Effective engagement and support of field recruiters, national membership representatives, VFW Departments, and Posts.

Identification and development of membership growth opportunities using field intelligence and demographic data, including recommendations for targeted initiatives and sponsorships.

Timely and professional response to member inquiries.

Accurate and timely reporting of outreach activity, results, trends, challenges, and recommendations to the Deputy Director.

Effective collaboration with internal and external stakeholders to achieve departmental outreach and recruiting goals.

The above duties are general in nature and not intended to reflect all the duties that may be required of the position.

EEO STATEMENT:

VFW will not discriminate against any employee or applicant for employment because of

race, disability, color, creed, religion, sex, age, national origin ancestry, or genetic information in

hiring, promoting, demoting, training, benefits, transfer, layoffs, terminations, recommendations,

rates of pay or other forms of compensation. Opportunity is provided to all employees based on

qualifications and job requirements.

If not directly listed as a requirement for the position, all employees (if eligible) are encouraged to become members of the VFW. If ineligible for VFW membership, employees (if eligible) are encouraged to join the VFW Auxiliary. Additionally, all employees are encouraged to actively promote the benefits of membership in the VFW and VFW Auxiliary to others who qualify.

The VFW National headquarters offers a competitive salary commensurate with experience, along with a comprehensive benefits package, including health insurance, retirement plans, and paid time off.

*This position is not eligible for relocation assistance. *