ASO Manager

InkittUnited StatesRemoteFull-timeMid level, 2–5 yearsListed 5 days ago

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About this role

What You'll Do:

- Own the ASO strategy and roadmap for Inkitt, Galatea, CandyJar and Ironblood on iOS and Android, and set priorities and testing cadence for each market

- Run structured experiments on creative, metadata, and store journeys to grow conversion, keyword rankings, and category rank

- Improve screenshots, preview videos, icons, and copy so each listing is relevant and converts in every market

- Build Custom Product Pages and Custom Store Listings for different intents and audiences

- Work with Product to improve ratings and review health, and pitch Apple and Google editorial teams for featuring

- Lead localization and geo-segmented testing so each app feels native in every region

- Partner with User Acquisition, Creative, Product, and Data to share paid and organic insights and turn wins into repeatable processes

- Own ASO reporting and turn the numbers into clear priorities for the team and leadership

What You'll Bring:

- 4-6 years in ASO or mobile growth, ideally at B2C apps with meaningful install volume

- A track record of improving store conversion, keyword rankings, and average rating through structured experiments

- Hands-on experience briefing, specing, and measuring store creative: screenshots, icons, preview videos, and feature graphics

- Deep keyword research and metadata experience, including how you measure impact and how often you iterate

- Experience building and routing traffic to Custom Product Pages and Custom Store Listings with clean tracking

- Experience improving review prompts and running review replies at scale

- Experience winning store features through editorial relationships and strong promotional assets

- Global ASO experience: localization workflows (including translation QA), market prioritization, geo-specific messaging, and per-locale testing and rollout

- Multi-language copywriting skills and familiarity with locale constraints, such as German and French text length

- Comfort with spreadsheets, A/B testing frameworks, and writing crisp hypotheses

- Familiarity with MMPs (Adjust, AppsFlyer) and SKAN

- Experience with subscription funnels and pricing or plan messaging tests

- Basic video and design skills to iterate on assets quickly

- Clear communication and project management across teams and time zones

Who We Are Looking For:

- Autonomous

- Bring solutions instead of problems

- Data driven

- Quick to action

- A high-functioning workaholic

- Looking for exponential career growth

- Have lots of fun building a generational AI x Entertainment company

What We'll Offer:

- 401k plan, designed to help you save for the future

- Health benefits tailored to your needs, including medical, dental, and vision coverage

- Professional coaching for everyone

- Team-building events, including our annual company wide trip

- Unlimited access to our Galatea app and CandyJarTV app

- Unlimited budget for self-development books

- Charity donation of your choice at your one year anniversary

- Free lunch in office everyday

- Class Pass membership for US based employee and gym access for Berlin employees

- Dog friendly offices

Salary offers are determined based on the candidate’s experience, skills, and alignment with the requirements of the role, as well as internal equity and market benchmarks