Performance Marketing/Growth Manager (App Campaigns)

What You'll Do:

- Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.

- Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).

- Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.

- Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.

- Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.

- Identify areas of improvement by analyzing performance data and converting insights into clear actions.

- Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience.

- Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.

- Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.

Requirements:

- 3+ years managing paid campaigns in a UA, performance marketing or growth role.

- B2C + App acquisition experience needed.

- Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.

- Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.

- Fluent in English, written and spoken.

Nice to have:

- Experience working with Tableau.

- Experience with fintech, remittance, or financial apps.

- Familiarity with MMPs.

- Experience with additional paid channels, such as Google Ads, DSPs, Reddit, and others, is a plus.

- Basic understanding of ASO (App Store Optimization) and its role in driving organic and paid app growth is a plus.

- Working knowledge of AI tools for marketing (creative, copy, analysis, or workflow automation).

- Experience with influencer marketing.

What we offer:

- 100% Remote work opportunity for the Latam region !

- B2B Employment ($, gross).

- Stable job with long-term growth perspective.

- Competitive salary with annual performance review.

- Really good hardware.

- An exciting and challenging job with talented people around.

- Continuous learning and career growth opportunities.

- Compensation for professional training, seminars, and conferences.

- Referral program – get rewarded for helping us grow the team with talented people.

- Company-supported English classes to enhance your professional growth.