Trade Marketing Specialist

Title: Trade Marketing Specialist

Reports To: AFM Sales Training Leader

Supervises: NA

主要职责：

- 配合负责人完成零售项目（合同、终端数据追踪、供应商管理，物料包）、市场营销及销售培训的日常运营与协调，保障各项目准确、高效、按时执行；

- 通过数据收集、分析提炼业务最佳实践，输出改进方案，协同内外部相关方，为销售团队赋能，支撑业务增长。

工作内容：

- 零售项目管理

- 负责零售店项目申报，审核、执行与进度追踪，合同预审及落地执行；

- 跟进终端门店的项目执行、数据跟踪，分析各类门店实时数据；

- 负责零售物料包申请，分发、供应商管理，支撑销售人员相关专项活动，持续优化项目流程

- undefined

- 市场营销项目执行与分析

- 协助落地各类市场活动（POSM 物料派发、路演、研讨会等），筛选供应商进行物料申请及相关流程。

- 跟踪促销项目结果，完成效果分析、总结经验提出优化建议

- 收集市场及竞品信息，输出分析报告，适当给出合理建议。

- undefined

- 销售培训运营与赋能

- 配合完成年度培训调研、能力评估，落地年度销售培训规划及销售赋能项目；

- 统筹培训相关工作：学员课程安排、场地物料、线上/线下培训实施；

- 对接培训相关内外部相关人员及供应商，处理合同及付款流程；

- 管理电子学习平台，负责课程上传维护推广；

- 开展销售人员数据收集，记录、分析与报告输出，协助设计评估工具追踪业务达成结果。

- undefined

- 综合协同与持续优化

- 开展跨部门协同（销售、零售、市场、采购，财务等）；

- 定期汇总分析数据并同步销售团队；发掘业务优秀案例，配合负责人针对流程、供应商管理、营销及培训方案提供改进建议；

- 完成上级安排的其他项目支持工作。

岗位要求：

- 本科及以上学历，市场营销、商务、经管类等相关专业优先；
- 3-5年及以上售后市场渠道、营销运营，项目管理等相关工作经验，具备店面运营、销售培训项目，供应商管理实操经验优先；至少 3年量化数据分析经验；
- 熟悉跨部门协作，具备优秀业务敏感度/责任心，善于对内对外沟通协调，中英文读写流利；
- 较强逻辑梳理能力，主动性强，擅长多任务并行处理；
- 熟练使用 Office 套件（Excel、PPT、Word）；
- 能够适应灵活工作节奏，善于倾听多方诉求，自我驱动、做事有条理。

Clarios is the global leader in advanced, low-voltage battery technologies for mobility. We power progress through ever-smarter solutions for virtually every kind of vehicle. With 16,000 employees in over 140 countries, we bring deep expertise to our Aftermarket and OEM partners, and reliability, safety and comfort to everyday lives. We answer to the planet with a rigorous ESG focus – advancing best-in-class sustainability practices and advocating for them across our industry. Learn more about us at www.clarios.com .

Clarios is the creator behind VARTA vehicle batteries, which are designed to deliver the optimal level of power and longevity for every kind of vehicle. Whether you need batteries for your heavy-duty commercial vehicle, your highly equipped car with Start-Stop, or any kind of electric vehicle – VARTA always offers the right technology for every energy demand.

Equal Employment Opportunity:

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please apply. Diversity of experience and skills combined with passion is key to challenging the status quo. Therefore, we encourage people from all backgrounds to apply to our positions. We are an Equal Opportunity Employer and value diversity in our teams in terms of work experience, area of expertise, gender, ethnicity, and all other characteristics protected by laws in the countries where we operate. For more information on our commitment to sustainability, diversity, and equal opportunity, please read our latest report .

To All Recruitment Agencies : Clarios does not accept unsolicited agency resumes/CVs. Please do not forward resumes/CVs to our careers email addresses, Clarios employees or any other company location. Clarios is not responsible for any fees related to unsolicited resumes/CVs.