About this role
About the Team
TikTok is where over a billion people come to discover, create, and connect. The Thailand Content Partnerships team sits at the heart of this mission, we work with local broadcasters, digital publishers, journalists, news creators, and media associations to grow a high-quality, trusted, and sustainable news ecosystem on TikTok. We believe that diverse, credible news content makes the platform better for everyone.
About the Role
We are looking for a senior, market-facing Partner Manager to lead TikTok's News vertical in Thailand. This is a high-impact, high-autonomy role for someone who understands both the newsroom and the newsfeed — someone equally comfortable advising a legacy broadcaster on short-form strategy as they are onboarding an emerging digital journalist into a growth program.
You will own the end-to-end news partner strategy: shaping which partners we invest in, designing programs that help them grow, leading tentpole moments (major editorial events and campaigns), and representing TikTok externally with the industry. You'll work closely with Product, PR, Public Policy, and Trust & Safety teams to ensure our news ecosystem is vibrant, safe, and built to last.
This role reports to the Southeast Asia Content Partnerships Lead and has no direct reports initially, with opportunity to build a team as the vertical scales.
What You'll Do
Partner Strategy & Growth
- Own Thailand News OKRs (Objectives and Key Results) across publisher growth, journalist onboarding, product adoption, tentpole campaigns, and offline activations. Setting quarterly priorities and delivering against measurable targets.
- Identify, onboard, and nurture high-potential journalists, creators, and media organizations into direct and scaled growth programs, with clear success metrics for content quality and consistency.
- Negotiate and manage strategic partnerships with key publishers, broadcasters, and media associations building long-term, trust-based relationships that deliver mutual value.
Content & Platform Strategy
- Lead local content strategy for the News vertical, translating market insights into actionable, metrics-driven plans that grow high-quality news supply.
- Localize global product initiatives (e.g., LIVE, TikTok Studio, CapCut) into effective partner activations tailored to the Thailand market.
- Champion priority formats and partner communities, accelerating adoption of emerging content types that attract and retain audiences.
Programs & Operations
- Design and execute scalable programs from training workshops to creator incubators that mobilize journalists, creators, and publishers around platform objectives.
- Streamline partner workflows using data-driven planning to reduce onboarding time and improve the partner experience.
- Gather and synthesize partner feedback, representing Thailand market realities to internal Product and Policy teams to advocate for partner success.
External Representation
- Represent TikTok externally at industry events, conferences, press engagements, and partner meetings, acting as a credible, trusted face of the platform's news efforts.
- Stay ahead of Thailand's media landscape tracking trends, identifying whitespace opportunities, and positioning TikTok as the platform of choice for news innovation.