About this role
About the role
You will own brand partnerships and strategic collaborations with B2B communities, trade
associations, chambers of commerce, and media platforms for EPOS in Malaysia. Your focus
is to build brand trust and visibility by turning these relationships into impactful events, media
features, and community engagements. You will negotiate, manage the strategic alliances and
co-marketing channels to drive business growth, and execute joint projects across internal and
external teams.
What you will own
• A partnership portfolio across F&B, retail, SME, chambers and media publishers.
• Quarterly and monthly targets for active partnerships and leads, qualified leads.
• Budget allocation across partners and sponsorships, including the decision to renew,
scale or exit.
• The co-branded programme pipeline: member offers, workshops, flagship events.
• Digital campaigns execution and initiatives to reach target audience and scale
effectively.
Key responsibilities
Partnership development and deal structuring
• Identify, approach and close brand partnerships with B2B communities, associations
and industry bodies against agreed pipeline and activation targets.
• Prioritise partners with measurable commercial potential, not prestige alone. Test new
partner types (for example F&B suppliers, CoSec, SME programmes) through
structured pilots.
• Negotiate scope, deliverables, exclusivity and commercial terms. Work with Legal,
Business Development and Finance on agreements.
• Own the relationship with association leadership and community organisers, and keep
partnerships active well beyond launch.
Co-branded programmes and brand amplification
• Design and deliver joint campaigns, member-exclusive offers, workshops and events
that generate leads, not just goodwill.
• Secure speaking slots, panel seats, thought-leadership and earned media through
partner platforms.
• Brief creative and content teams on co-branded collateral such as member offers,
product sheets and event decks.• Work with the Paid, SEO, social and PR so partner content is amplified across owned
and paid channels.
Measurement and experimentation
• Maintain a partnership dashboard and a monthly report covering active partners, leads,
qualified leads, activations, cost per win and pipeline contribution.
• Flag underperforming partnerships early, with a recommendation, not just a number.
• Run structured pilots on partner type, offer, format and channel. Document the
learnings and use them to decide what to scale.
• Forecast spend and results, and report variance to plan every month.
Offline, field and channel alignment
• Support roadshows, association events and partner campaigns, and track the leads,
wins and cost per win each one produces.
• Ensure every partnership and event carries a tracking method (unique referral code,
form source) so it can be compared with paid media and other channels.
• Align with the Performance & Demand Generation team so partner and paid activity
support each other and are not double counted.
Team and vendors
• Coordinate event vendors, agencies, KOLs and media partners
• Provide clear briefs and performance feedback.
How success is measured
• Number of active partnerships and renewal rate.
• Qualified leads and merchants onboarded through partner channels.
• Cost per win by partner, and lead-to-won conversion rate.
• Share of partnership spend on proven partners vs pilots, and learnings documented
from each pilot.
• Brand reach: speaking slots, earned media and share of voice through partners.
• Forecast accuracy on spend and results.
Requirements
Requirements
• 5+ years in partnerships, business development, community or B2B marketing, with 3+
years closing and running partnerships with associations, chambers or B2B
communities.
• Proven results measured in activated merchants or closed deals, not events held or
logos signed.
• Experience in a lead-generation funnel where sales converts leads: B2B, SaaS, fintech,
payments or SME products.
• A strong existing network across Malaysian SME and industry bodies, or the ability to
engage fast.
• Commercial skill: able to negotiate a deal and tie it to a business outcome• Strong analytical skills: able to build your own analysis and explain it simply to
management.
• Experience working closely with BD teams, and comfortable with senior stakeholders
from association presidents to the C-suite.
• Fluent in English. Mandarin is a strong plus, and Malay is a plus.