About this role
- Support Marketing with all back end work in facilitating front end sales like dispatch of collaterals, documentation, internal approvals.
- Maintain MIS for marketing department to understand contribution from segments on an ongoing basis through a daily tracking mechanism. We also need to get to measuring productivity of our resources which can be done through periodic sales reports.
- Daily collation of OP and IP feedback, sharing in evening meetings and follow up with patients on negative feedback.
- Continuous connect with referring physicians by emailing/couriering letters of appreciation for referring along with discharge summary. Keeping a complete database of top 100 referring physicians, their DOB etc and connecting with them through direct mailers. Also needs to monitor referrals by A, B, C class of referring physicians, corporate and support in analysis of marketing and sales effectiveness.
- In house follow up/support of corporate/TPA/VIP patients to ensure they have no inconvenience and escalate issues for immediate executive response
- Support leadership in preparing weekly, monthly reports and presentations
- To formulate and propose various Referral & Neighborhood Marketing strategies in accordance to corporate policy to Marketing Head to achieve revenue budget.
- To ensure timely distribution of information booklet, leaflets, handbills, brochure, and other related materials thru referral and Community connect
- Responsible for developing and executing marketing plans for hospitals.
- Planning and implementing CMEs, Screening Camps, Neighborhood Activities, Apartment Activities, Public Camps & Marketing Campaign, build relationships with healthcare professionals and KOLs in communities
- Responsible for the OPD & IP foot fall through the Marketing Activities & Referral Marketing
- Responsible for the Specialties wise Revenue achievement through Marketing Budgeting & Target setting
- To carry out Research activity related to marketing plan evolved.
- To explore newer geographical area new markets, for customer target for hospital.
- To do regular fieldwork to understand and develop sound marketing plan.
- Monthly detailed report of the activity should be submitted to the Management.
- Weekly progress report should be submitted in brief to management about the activities assigned.
- One to One Doctor visit Outreach OPD clinics/OPD camps
- Monitor competitor’s in market and provide information about overall market condition to the line management.
- To Ensure meeting expected Customer Coverage and Daily call average along with planned Marketing activities