Manager - Sales and Trade Development Cross Rivers.Sales and Distribution

Reports To: General Manager - Regional Operations South

Division: Sales and Distribution

Mission:

- Co-ordinate execution of regional trade marketing strategies to drive MTNN’s value and growth aspirations.

- To propagate the MTN Brand within the region, through the development and implementation of innovative marketing initiatives.

Description:

- Execute the retail strategy in the territory to achieve the objective of retail expansion, dominance, mind share and loyalty in the region.

- Identify, create and execute Communal & Goodwill events and sponsorship initiatives in the region to drive affinity and localization of the MTN brand in the region.

- Research and provide feedback reports on competitor activity, network quality, peculiar market situations and any issues affecting the marketing of MTNN products in the region

- Achieve BTL visibility objectives across all outlet types and category in the region through the effective planning and execution of merchandising.

- Review analysis of regional marketing surveys on current and new product concepts and recommend future product development within the region.

- Develop and execute territory specific trade marketing initiatives to ensure achievement of the business objectives in the region.

- Develop and manage profitable and sustainable partnerships to achieve our data device and mobile money objectives in the territory.

- Ensure standard look and feel across all MTN retail outlet types in the territory

- Ensure effective communication of the MTN brand and proposition at the retail layer of the distribution channel

- Assist in establishing and maintaining consistent corporate image throughout product lines, promotional materials, and events.

- Co-ordinate the presence and relationship of MTNN with stakeholders and policy makers at the regional levels.

- Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs within the region.

- Coach and develop Regional Sales and trade development team

- Build and maintain relationships with internal and external stakeholders in the region

Education:

- First degree in any related discipline

- Fluent in English

- Possession of a master’s degree may be an advantage

Experience:

6- 13 years’ experience which includes:

- Minimum of 3 years’ experience in an area of specialization; with experience in supervising/managing others

- Experience working in a medium to large organization

- Marketing management experience within the telecommunications, FMCG’s or ‘new age’ service industry