Sr Physician Marketing Content Specialist

At Duke Health, we're driven by a commitment to compassionate care that changes the lives of patients, their loved ones, and the greater community. No matter where your talents lie, join us and discover how we can advance health together.

Occ Summary

The Senior Marketing, Communications and Public Relations Specialist leads and coordinates the implementation of promotional ideas and activities in support of a comprehensive marketing, communications and/or public relations plan to publicize and promote DUHS activities, programs and growth for general and specialized audiences.

Work Performed

In a leadership capacity, participate in the planning and coordinating of a comprehensive and diversified marketing, communications and public relations program to include developing and implementing promotional ideas and activities, coordinating staff for maximum effectiveness, and fostering positive relationships with external contacts. Obtain, analyze and prepare promotional and informational items for publication and circulation in the mass media in the form of news and feature articles. Represent DUHS to local, national, and international media and promote a positive public relations and information service regarding activities and programs. Develop and plan promotional programs to publicize and promote DUHS activities and events through a variety of media. Coordinate corporate communication strategy, planning and implementation. Write, produce and distribute communication tools. Provide communication support for special events and DUHS initiatives. Monitor and evaluate communication effectiveness, investigate trends, and recommend and implement modifications to improve communications.Represent assigned programs on behalf of the department and serve on various committees as needed. Oversee marketing and public relations projects. Represent the department in various internal communications/marketing initiatives and seek opportunities to apply marketing principles and tactics to support these initiatives. Write, edit and coordinate assigned marketing tactics including brochures, on hold messaging, promotional materials and products. Responsible for the execution of collateral marketing materials production and specific service line marketing activities. Oversee the logistics and processing of print and broadcast advertising placements. Develop, edit and maintain assigned DUHS web pages. Monitor DUHS social media sites and tools and maintain an interactive and informative flow of content with patients and consumers who participate in those forums. Prepare reports and analyses setting forth progress, adverse trends and appropriate recommendations or conclusions. Coordinate media relationsactivities for DUHS, including coordination of interviews and implementation of proactive media relations. Perform other related duties incidental to the work described herein.

Knowledge, Skills and Abilities

Strong writing skills, understanding and ability to interface with websites, social media tools and other technologies, understanding of advertising and principles of marketing. Strong communication skills (written and verbal) Trend analysis Customer Service

Level Characteristics

N/A

Minimum Qualifications

Education

Bachelor's degree in Marketing, Journalism, Business or related field is required.

Experience

Two years of directly related experience is required.

Degrees, Licensures, Certifications

N/A

Duke is an Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex (including pregnancy and pregnancy related conditions), sexual orientation or military status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions:
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.