Senior Business Development Associate

Soleo CommunicationsRochester, New YorkHybridFull-timeMid level, 2–5 yearsListed 2 hours ago

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About this role

Role: Senior Business Development Associate

About Soleo:
Soleo Communications is an established leader in performance marketing, helping businesses connect with high-intent consumers through proprietary technology, trusted media partnerships, and measurable customer acquisition programs.
Our CallThread platform enables clients to launch, manage, and optimize qualified inbound call campaigns across insurance, financial services, and home services. We have built our reputation on innovation, performance, and longstanding relationships with clients and partners.
Opportunity:
We are seeking an experienced business development professional to expand our buyer and media partner relationships, with a focus on financial services and auto and home insurance. This is an opportunity to join a growing company with an established industry presence, proven technology, and meaningful opportunities ahead. You will work directly with our Chief Sales Officer and senior leadership team, contributing to your experience while developing your skills and earning greater responsibility.

The ideal candidate understands lead generation and pay-per-call, combines strong relationship skills with analytical judgment, and can confidently engage everyone from Customer Success teams to C-level executives.

Responsibilities:
- Develop new buyer and media partner opportunities through targeted outreach, research, industry relationships, and networking.
- Lead discovery conversations to understand acquisition goals, campaign requirements, and commercial fit.
- Analyze campaign economics, including pricing, conversion rates, acquisition costs, and margin.
- Create and deliver compelling proposals and polished presentations for operational and executive audiences.
- Collaborate with Customer Success, Technology, and Operations on onboarding, testing, and campaign growth.
- Maintain accurate pipeline records, next steps, and forecasts in HubSpot.
- Help resolve partner questions and operational issues with ownership and consistent follow-through.
- Represent Soleo at industry events and partner meetings.
- Share market insights and growth opportunities with senior leadership.

Qualification and Experience:
At least 3 years of direct experience in lead generation and pay-per-call; 5 or more years preferred.
- Experience in financial services, auto insurance, or home insurance; experience across multiple categories is a plus.
- Demonstrated success winning new business and growing buyer or publisher relationships.
- Understanding of inbound call acquisition, lead quality, campaign qualification, and performance-based pricing.
- Strong analytical skills and the ability to translate data into actionable recommendations.
- Outstanding communication, presentation, and people skills, including confidence leading executive discussions and presenting to larger groups.
- Experience with CRM systems, sales automation, and Microsoft Office; HubSpot experience preferred.
- Familiarity with traffic sources, transparency, and compliance expectations.
- Willingness to travel for industry events and partner meetings.
Direct lead generation and pay-per-call experience is required. General sales or digital marketing experience alone does not meet this requirement.
What we look for in a candidate:
Initiative, accountability, and consistent follow-through.
- Integrity, sound judgment, and attention to detail.
- Curiosity, coachability, and a desire to learn from experienced leaders.
- The ability to work independently and collaborate across teams.
- Strong organization and disciplined management of priorities.
- A commitment to lasting partnerships and measurable results.

Benefits & Culture:
Soleo’s mission is to make meaningful connections for our consumers, clients, partners, and employees. Our culture emphasizes respect, collaboration, and growth. You will have direct access to experienced leadership, opportunities to influence the business, and room to advance through performance. Our flexible hybrid work model supports collaboration and work-life balance.
Benefits include paid time off, medical, dental and vision coverage, a 401(k) plan, and more.
To Apply:
Submit your résumé and a summary of your relevant industry experience, verticals supported, and one example of business you helped win or grow.