About this role
About the Role
Own and scale Meta paid acquisition for a B2B SaaS business, combining performance marketing, creative strategy, and measurement. You will help grow acquisition among small and midsize businesses while building a fast, insight-driven testing approach.
What You'll Do
- Set Meta budget allocation and campaign strategy, optimizing against ROAS and LTV:CAC targets.
- Analyze campaign performance to identify creative patterns and provide structured, data-backed briefs to the creative team.
- Run high-velocity tests across audiences, creative, campaign structures, and micro-personas.
- Connect channel performance to unit economics and incrementality, partnering with measurement teams to guide spend decisions.
- Build tools, automations, and workflows, using AI where useful to make user acquisition faster and more autonomous.
What We're Looking For
- At least 4 years of performance marketing experience, including managing six-figure monthly Meta budgets against LTV:CAC targets.
- Strong knowledge of attribution, incrementality, and unit economics, with the ability to connect channel decisions to business outcomes.
- Experience partnering with creative teams, developing data-backed hypotheses, and running structured feedback loops.
- Experience building tools or automating workflows with code or AI-enabled platforms.
- Experience running rapid experimentation and marketing to SMB audiences, ideally in SaaS or product-led environments.
Compensation & Benefits
Base salary: $60,000 to $70,000 USD annually. Visa sponsorship details were not provided.
Location
Remote. Primary location: Paris, France.