About this role
The Blueprint (Role Profile)
The Senior Manager, Marketing Operations is a high-impact leadership role responsible for building the capabilities, systems, and processes that enable the growth and transformation of our global brand portfolio. Reporting to the Chief Product & Marketing Officer, this highly visible position drives operational excellence, data-driven decision making, and modern marketing execution across the enterprise. Partnering closely with leaders across brand management, engineering, and sales, this individual will lead initiatives that strengthen brand-building capabilities, improve organizational agility, and accelerate growth.
The Build (Responsibilities)
- Partners with CPMO to drive development and deployment of capability building programs across the brand portfolio globally
- Leads projects to deliver new systems, tools and techniques to brands
- Identifies gaps in brand building and marketing communications processes and proposes solutions to increase commercial impact
- Coordinates with digital COE to drive digitization and automation opportunities for marketing function
- Trains organization to drive adoption of shared tools and approaches through creative internal communication
- Drives the learning agenda for marketing community and partners with external subject matter experts to deliver skill development training
- Serves as thought leader for marketing function in emerging trends in brand building
- Leads organization in planning cycle developing efficiency in common approaches
- Develops high value reporting to gain insights into organization effectiveness and efficiency and proposes continuous improvements
The Toolbox (Qualifications)
- 7+ years relevant experience in marketing with deep experience in all facets of product and brand building
- Strong understanding of full funnel marketing, experience in managing brand and new product campaigns
- Experience creating processes working across cross functional teams, senior stakeholders and external partners
- Exceptional project management skills and end-to-end project ownership
- Demonstrated ability to build strong partnerships and influence outcomes through exceptional verbal and written communication skills.
- Exceptional problem-solving skills with the ability to leverage data-driven insights to inform decision making and enhance program effectiveness
- Experience in retail, home improvement, consumer (semi) durables and/or industrial markets
- Ability to travel up to 40%