PRADA In Store CRM Manager

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

Key Responsibilities:
Client Intelligence & Data Insights:

- Deliver CRM analyses and client insights to support acquisition, retention, reactivation and VIC strategies.

- Analyze client behavior, purchasing patterns and engagement to identify growth opportunities.

- Produce recurring and ad-hoc reports, business reviews and KPI dashboards (sell-out, retention, clienteling, data quality)

- Translate complex data into clear insights and business recommendations for regional and HQ teams.

Clienteling & Digital Tools:

- Design and deploy data-driven clienteling initiatives with clear targets and performance KPIs.

- Define client segmentation and target lists to support store appointments, revenues and loyalty.

- Support boutiques in the adoption and optimal use of CRM and clienteling tools. Partner with HQ teams to enhance CRM and clienteling platforms through user feedback and insights.

Client-Centric Culture & Data Mindset:

- Act as a CRM ambassador, promoting a client-centric and data-driven approach.

- Support stores on CRM KPIs, data quality, contact ability and best practices.

- Monitor CRM data quality and usage of digital retail tools.

Customer Feedback & Net Promoter System:

- Act as the point of contact for the Net Promoter System (NPS) and other customer satisfaction surveys.

- Analyze customer feedback to identify trends, areas of improvement, and opportunities to enhance the client experience.

Reporting & Dashboard Oversight:

- Maintain oversight of CRM dashboards and reporting tools, ensuring accurate and timely data for regional and global stakeholders.

- Provide regular reports and insights to support decision-making, strategic planning, and performance evaluation

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.