Website & CRM Specialist

At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we’re continuing to grow rapidly as we build a nationwide dealer and service network.

Job purpose:

The Website & CRM Specialist will support the delivery and optimisation of Geely Auto UK and Ireland’s website and CRM activity, helping to enhance the digital customer experience, increase engagement and improve lead generation and conversion.

Main responsibilities:

- Manage website updates, improvements, and new features by working closely with our external development team.
- Oversee landing page creation, on-site forms, and conversion tracking across key touchpoints.
- Monitor website performance, user behaviour, and conversion funnels, identifying opportunities to improve functionality and engagement.
- Ensure the website remains up to date, accurate, and aligned with brand and campaign activity.
- Support the development of new content and features using our CMS.
- Plan, build, and send CRM campaigns and newsletters to multiple audience segments.
- Develop customer segmentation, lifecycle journeys, and automation flows (from the ground up).
- Manage data quality and ensure contact records are accurate, usable, and compliant.
- Track CRM performance, including engagement, database growth, and campaign impact.
- Work with internal teams to create meaningful customer touchpoints from first contact through to lead nurturing. Experience in a website, CRM, digital marketing, or similar role.

Education, Skills and Personal characteristics required:

- Experience in a website, CRM, digital marketing, or similar role.
- Strong hands-on experience with CMS platforms (essential).
- Good understanding of SEO best practices.
- Experience managing or supporting CRM campaigns, including segmentation and email creation.
- Ability to work with external development teams to implement website updates and fixes.
- Familiarity with Figma, web analytics tools and marketing automation platforms is a bonus but not essential.
- Comfortable analysing performance data and making recommendations to improve conversion rates.
- Automotive experience is beneficial but not required.
- Strong communicator who can collaborate across multiple departments and partner agencies.

What can we offer you beyond the salary:

• 25 days annual leave + bank holidays

• Company pension scheme

• Geely ECOS scheme

• x6 Life assurance

• Enhanced Maternity and Paternity Pay

• Medicash

• Bike2work scheme

We are an equal opportunities employer:

At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.