Lifecycle Marketing Manager (AI-native)

About ESTO

Founded in 2017, we are a fast-growing fintech company on a mission to make shopping and financial decisions effortless. By combining smart technology with customer-first thinking, we enable people to pay flexibly and businesses to grow faster.

As a team, we value ambition, ownership, and constant improvement. We move fast, think big, and build solutions that make a real impact on everyday lives.

About the role:

We're looking for a Lifecycle Marketing Manager to own, build, and scale our customer communications from the ground up. You'll design AI-powered agentic flows that research, draft, launch, test, and optimize our emails, SMS, web push notifications, and you'll make sure they move the business.

What You’ll Do :

- Build, launch, and optimize lifecycle campaigns across email, SMS, web push, in-app messaging
- Design and run agentic workflows, and decide what AI owns and what a human reviews.
- Build reporting and dashboards, including AI-assisted monitoring.
- Own the lifecycle budget: plan, forecast, and justify spend across channels and tooling.
- Run the backlog: work with Marketing, Product, Data, Compliance, Creative, Business to prioritise by impact, set expectations, and deliver.
- Run experiments and tests to turn the results into the next decision.

What We Expect :

- You've got a marketing brain: you understand customer psychology and you can draft a copy yourself.
- You can run a backlog, say no with data and keep stakeholders informed without drowning them.
- You use AI tools daily and have strong views on what they do well and badly.
- You think in systems, you can break a messy process into steps, add checkpoints where a human has to review.
- You're comfortable with new tools and new workflows, and you don't wait for instructions.
- You thrive in "do more with less" environments, where automation is how a small team gets leverage.

Nice to have

- Customer IO, Claude AI, Rudderstack, Mixpanel, Databricks;
- SMS, WhatsApp / Viber, web push, in-app messaging;
- Budget forecasting;
- Incrementality, attribution, experimentation;
- Experience with fintech industry;
- Fluency in any of the Baltic languages.

Why You'll Love Working Here

• 28 days annual leave + public holidays + your birthday off, always
• Hybrid work with flexible hours
• Paid sick leave + 3 wellbeing days
• Modern, pet-friendly office in the heart of Tallinn
• Fully stocked kitchen: snacks, fruit & drinks
• Monthly Stebby allowance for sports & wellness
• Collaborative, multicultural team
• Regular events & offsites
• Room to bring ideas and make real impact

🌍 Equal Opportunity Employer
We value diversity and inclusion, and we're committed to a workplace where everyone feels welcome, has equal opportunities, and is treated fairly.