About this role
About us
ether.fi is one of the largest crypto companies in the world. We have over $10B in assets under management and a team of around 50. We've been profitable since day one and are focused on building real consumer applications.
The future we envisage is true on-chain banking. Our current products, Stake, Liquid and Cash, let users earn yield across a range of DeFi strategies and spend their assets in the real world with our cards. You can view public analytics on Dune for Cash and Stake .
Position overview
We're looking for a Head of Performance Marketing to own how ether.fi acquires users. You'll run paid ads, SEO and AEO (answer engine optimization: getting ether.fi recommended by AI assistants like ChatGPT and Perplexity), and you'll be judged on one thing: active users at a cost that works.
What you'll do
- Own paid acquisition end to end: channel mix, creative, targeting, bidding and budget
- Build and run our SEO and AEO programs
- Source and manage UGC (user-generated content) creators to produce ad creative at volume
- Set up the tracking and reporting that ties spend to active users, by channel and by cohort
- Cut what doesn't work quickly and scale what does
What we are looking for
- 2+ years of hands-on performance marketing experience
- You've run SEO, AEO and paid ads yourself, not only managed people who did
- Ideally you've done this in-house at a fintech; agency experience is fine too
- A data background: you're comfortable pulling and analyzing your own numbers
- Drive, willingness to work hard and go the extra mile. We are a highly ambitious, driven team with audacious goals, and we work very hard to make them a reality
- Plus if you've run UGC programs
- Crypto experience is not required
Perks and benefits
- Competitive salary, performance-based incentives, and token allocation grant
- Opportunity to work on multi-billion dollar products as part of a small team
- Health, dental, and vision insurance plans
- Global team with opportunity for travel and working out of our 4 offices around the world
- 4 weeks work from anywhere
- Exciting company events and team-building off-sites
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