Director of Marketing

Description

Summary

The Director of Marketing leads Resolute Road Hospitality's corporate marketing function and provides strategic marketing leadership and support across our portfolio of hotels.

This role is responsible for developing scalable marketing strategies, standards, resources, and partnerships that strengthen the Resolute Road brand while helping our hotels drive awareness, demand, revenue, and market positioning.

Working closely with Operations, Revenue Management, Sales, property leadership, ownership groups, brand partners, and third-party marketing resources, the Director of Marketing ensures marketing efforts are aligned with each hotel's business needs and the broader commercial strategy.

What You’ll Do

Corporate Marketing Leadership

- Lead the marketing strategy and brand positioning for Resolute Road Hospitality, ensuring consistency across corporate communications, digital platforms, business development efforts, and company initiatives.
- Strengthen and protect the RRH brand while supporting organizational growth, stakeholder engagement, and company culture.
- Partner with executive leadership to develop marketing strategies that support business objectives and long-term growth.

Portfolio Marketing Strategy

- Serve as the corporate marketing leader and primary marketing resource for hotel operations, sales, revenue management, ownership groups, and property leadership.
- Develop scalable marketing standards, tools, resources, and best practices that support portfolio-wide consistency while allowing flexibility for individual market needs.
- Provide strategic guidance for hotel openings, transitions, renovations, repositionings, and independent or soft-branded assets.
- Evaluate portfolio marketing opportunities and recommend appropriate strategies, partnerships, and investments to support performance.

Commercial Strategy & Revenue Growth

- Partner closely with Revenue Management and Sales to align marketing initiatives with revenue objectives, market opportunities, and commercial priorities.
- Translate business goals, demand needs, and market insights into effective marketing strategies and campaigns.
- Identify opportunities to increase awareness, demand, market share, and direct revenue contribution across the portfolio.

Digital Marketing & E-Commerce

- Provide strategic oversight of digital marketing, e-commerce, and guest acquisition initiatives across supported hotels.
- Ensure hotels are effectively represented across brand, direct, local, and third-party channels while maximizing return on marketing investments.
- Establish performance expectations and use data-driven insights to optimize marketing effectiveness.

Brand, Property & Partner Support

- Collaborate with property teams, brand partners, and ownership groups to ensure marketing efforts support business needs and align with brand requirements.
- Maintain clarity around marketing responsibilities between RRH, hotel teams, franchise brands, and third-party partners.
- Support hotels in leveraging available marketing resources, partnerships, and local market opportunities.

Vendor & Resource Management

- Oversee relationships with agencies, contractors, creative partners, and other external resources.
- Establish expectations, budgets, timelines, and accountability measures to ensure quality execution and return on investment.
- Direct the development of marketing assets and initiatives through the most appropriate internal, brand, or external resources.

Performance & Accountability

- Establish meaningful performance metrics and reporting standards to evaluate marketing effectiveness across corporate and property-level initiatives.
- Monitor results, provide strategic recommendations, and ensure marketing investments support portfolio priorities and measurable business outcomes.
- Maintain effective planning, budgeting, and resource allocation processes to maximize marketing performance.

Requirements

100RRHCORP