AV Sales Specialist

The AV Sales Specialist is responsible for selling audio-visual and smart home solutions to residential and commercial clients. This includes entertainment systems, whole-home audio, home theaters, smart lighting, networking, surveillance, and automation products. The specialist will educate clients on the latest technologies, conduct in-home consultations, design custom solutions, and coordinate with installers to ensure exceptional customer experience. The ideal candidate is a high-energy sales professional with a passion for technology, strong interpersonal skills, and the ability to build trust and close sales in a consultative environment.

Key Responsibilities:

New Client Acquisition & Development

- Develop new clients through prospecting custom builders, architects, property managers, real estate agents, existing client base, etc.

- Maintain CRM documentation for all new client prospecting and follow-up, including meeting or exceeding minimum prospecting KPIs.

Sales & Client Consultation

- Conduct in-home and on-site consultations to assess customer needs and preferences

- Educate clients on available AV, smart home, and networking solutions

- Design and propose customized AV systems, including equipment, layout, and pricing

- Create and present professional proposals with clear scopes of work

Lead Management

- Follow up on leads generated through marketing, showroom visits, and referrals

- Maintain CRM documentation for sales activity, customer interactions, and follow-up schedules

- Collaborate with marketing and operations teams to ensure alignment on promotions and offerings

Project Coordination

- Work with the Smart Home or AV installation team to ensure accurate job scope and installation timelines

- Conduct project walkthroughs with installers and clients when needed

- Ensure change orders and upgrades are documented and communicated

Customer Experience & Relationship Building

- Serve as the primary point of contact throughout the sales and pre-install process

- Ensure a seamless transition from sale to install, addressing any concerns or scope clarifications

- Maintain long-term client relationships to support referrals and repeat business

Industry Expertise

- Stay current with new AV and automation technologies and trends

- Attend training sessions and vendor demos to stay knowledgeable on products and solutions

- Assist in updating sales tools, showroom setups, and demo systems

Qualifications

- 3–6+ years of experience in A V, home automation, or technology sales

- Strong knowledge of audio-visual systems, smart home technologies, and low-voltage products such as Crestron, Savant, Control4, Lutron, etc.

- Experience conducting in-home or B2C sales preferred

- Excellent communication and presentation skills

- Tech-savvy with the ability to learn and explain systems clearly

- Valid drivers license with reliable transportation

- Experience using CRM or sales platforms (e.g., D-Tools, WeQuote) preferred

Key Competencies:

- Consultative Sales Skills

- Product Knowledge (AV, Automation, Networking, Lighting Control)

- Client Communication & Relationship Management

- Time Management & Follow-Through

- Collaboration with Install & Service Teams

- Upselling & Revenue Growth Mindset

Physical Requirements:

- Ability to lift and carry demo equipment (up to 30 lbs)

- Ability to walk through homes, climb ladders, or access attics/basements during site assessments

- Regular travel to client homes, office locations, and occasional vendor training events